Technology

The Definitive Guide to Creating a Shopping Cart on TikTok for New Business Owners: Simple, Easy, and In-Depth

When stepping into the online business market on the TikTok platform, it is essential to master the basic steps of setting up and using a shopping cart. Follow the article below, and you'll quickly learn how to create a shopping cart on TikTok, even with a new account that doesn't have 1000 followers.

Administrator

25 February, 2024

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Discover how to create a shopping cart on TikTok to turn your favorite videos into exciting online shopping opportunities. At the same time, take advantage of this feature to create a unique and convenient shopping experience on this popular social media platform.

Why create a shopping cart on TikTok?

Reach potential customers

TikTok has a large and growing user base. Therefore, reaching potential customers and launching your business on this platform is a promising step.

Creating a shopping cart on TikTok will help users recognize you as a “seller” who can provide products according to their preferences and requirements.

Showcase all your items and products

After successfully creating a shopping cart, users can showcase all their products with images, information, and detailed descriptions. Even if you haven’t produced content or short videos to introduce each product, customers can still see the prices and product information to make purchasing decisions.

Convenience in selling via livestream

Compared to many other platforms, TikTok’s livestream format attracts more viewers and generates more sales. Therefore, by having a shopping cart set up, sellers can pin products as they introduce them, increasing the likelihood of customers making a purchase decision.

What are the requirements for creating a shopping cart on TikTok?

In order to open a shopping cart, users need to meet certain requirements of the platform.

For businesses:

Legally registered business in Vietnam.
Account information must match the information in the business registration or other relevant documents.
Products, items, and business areas must comply with TikTok Shop standards.

For individuals:

Individuals must be Vietnamese citizens and at least 18 years old.
Account registration information and bank account information must match personal documents such as ID cards or Citizen Identification Cards.

For content creators and affiliate marketers:

Individuals must be Vietnamese citizens and at least 18 years old.
Personal accounts on the TikTok platform must have at least 10,000 followers.

Simple steps to create a shopping cart on TikTok on a computer

Step 1: Access the TikTok Shop website for sellers at the following link: www.seller-vn.tiktok.com

Step 2: Click on the Sign Up button.

– Fill in the required information on the registration form and click Sign Up.

– Alternatively, sign up with an existing TikTok account. (Note: With this login method, the information in the seller’s account will be synchronized with the information in the personal account). Here, you need to click on Authorization for TikTok Shop to synchronize information and create a shopping cart when there is not enough followers.

Step 3: Provide personal/business information. Then enter the store name in the form and click Submit
Step 4: Submit document images for registration with TikTok

For individuals, take and upload images of ID cards, both sides, or passport information pages. For businesses, take or scan images of business registration documents.

Double-check the information and click the Confirm button. TikTok will review your registration profile, and once approved, you can proceed to the Seller Center and start opening your store.

Step 5: Add products to the shopping cart

In the Seller Center interface, go to Product Management -> Add New Product -> Fill in the description and images of the products -> Post

Simple steps to create a shopping cart on TikTok on a mobile phone

The above guide helps you create a fixed shopping cart for your channel. Additionally, you can follow these steps to create a shopping cart from your phone when livestreaming.

Step 1: Open the TikTok app on your phone -> Tap the (+) icon -> Choose Live and start using the livestream feature
Step 2: Tap on Products -> Add Product -> Select the desired product and tap Add

Once you have completed creating the shopping cart, you can start the livestream and pin the products to introduce them to customers.

In conclusion

So, this article has explained and guided you on how to create a shopping cart on TikTok Shop. Get ready and start earning money from your business or affiliate marketing on TikTok.

Frequently asked questions

The process involves setting up a TikTok Business account, creating a product catalog, connecting your website or e-commerce platform, customizing your shopping tab, and finally promoting your products through TikTok’s organic and paid features.

To set up a TikTok Business account, you need to first download the TikTok app and create a personal account. Then, go to settings and switch to a Pro account, which will give you access to analytics and additional business features. Finally, you can upgrade to a Business account by providing additional information such as your business category and contact details.

A product catalog is essential as it allows you to showcase your products and services to potential customers on TikTok. It provides a centralized location for all your offerings, making it easier for users to browse and make purchases. The catalog can include detailed information such as product images, descriptions, pricing, and even reviews.

You can connect your website or e-commerce platform by using TikTok’s pixel base events or by integrating with supported e-commerce platforms. Pixel base events involve installing a TikTok pixel on your website, which tracks user actions and helps you measure the effectiveness of your TikTok ads. Alternatively, you can choose from a list of supported e-commerce platforms and connect your store directly.

Customizing your shopping tab allows you to curate the products that appear on your profile, highlighting your best-selling or featured items. You can also organize your products into collections, making it easier for customers to find what they’re looking for. Additionally, you can add a custom cover image and description to your shopping tab, further enhancing the user experience and showcasing your brand.

To promote your products organically, create engaging content that showcases your products in action, provides product reviews, or offers behind-the-scenes glimpses. Use relevant hashtags and join in on trends to increase reach. For paid promotions, utilize TikTok’s targeted advertising options, such as in-feed ads, branded effects, and influencer collaborations, to boost your product visibility and drive sales.