Chà Là Tươi: From Luxury to Street Food
Once a luxury import, fresh dates are now more accessible than ever in Vietnam, thanks to increased supply and lower prices. No longer a “rich man’s fruit,” dates are taking over the streets of Hanoi, with prices as low as 79,000 VND per kg.
This shift is largely due to the influx of Thai dates, which have driven down prices at wholesale markets in Hanoi. The quality of this year’s Thai dates is excellent, benefiting from favorable weather conditions that have produced perfectly ripe and sweet fruit.
The entry of Thai dates into the market has not only made them more affordable but also introduced new varieties to Vietnamese consumers. Currently, fresh dates come in two main types: red and golden, sourced from Thailand and Middle Eastern countries like Egypt and Namibia. Thai dates are known for their bright yellow color, sweet taste, and slight bitterness from the skin. They are perfect for eating fresh, offering a crisp bite and lingering sweetness.
The popularity of fresh dates has sparked mixed reactions. Some consumers are enamored by their unique flavor and crisp texture, willing to pay a premium to indulge in this exotic fruit. Others find the taste underwhelming for the price, and the slight bitterness off-putting. Nonetheless, the hype around fresh dates continues, fueled by social media trends and a curiosity to try new things.
Experts suggest that the drop in prices for fresh dates could be a positive sign for the imported fruit market. Making once-luxurious fruits more accessible expands the potential customer base and stimulates consumption. It also showcases the adaptability of suppliers, who can adjust supply and pricing to match consumer tastes and spending power. This competitive pricing will encourage importers to seek out better-quality sources at reasonable prices, benefiting both buyers and sellers in the long run.
However, consumers should be cautious when purchasing fresh dates, especially online. With a wide range of prices and sources, it’s essential to buy from reputable fruit shops and markets to ensure quality and food safety. While Thai dates are of good quality this year, thorough inspections before purchase are still necessary to avoid disappointment.
The transformation of fresh dates from a luxury item to a street food favorite has opened up new business opportunities and enriched the culinary landscape for consumers.
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