A visit to Hai Hoa offers more than just a dip in the cool, blue waters. It’s an opportunity to immerse yourself in the daily lives of the locals, with a unique highlight being the Hai Hoa seafood market, conveniently located on the beach and open in the early morning.

This market is a summer-exclusive event, running from early May to late August, starting at 5 am. Local fishermen are the primary vendors, offering their catch of the day with warm hospitality, ensuring visitors get the freshest seafood possible.
The market boasts an array of live seafood, from fish and shrimp to squid and a variety of shellfish, all at much more affordable prices than elsewhere. It’s not just a shopping experience; visitors can also have their purchases cooked on-site or hire a “chef” to prepare their meal on the beach for a mere 20,000 – 30,000 VND/kg.
Beyond shopping, visitors can join the fishermen at dawn to pull in the nets, offering a unique, hands-on experience of a fisherman’s life.
Tips for Choosing Fresh Seafood at Hai Hoa Market
With a diverse range of seafood on offer, here are some tips to ensure you select the freshest options:
– Sea Fish: Look for fish with protruding, clear eyes that are slightly springy to the touch. The scales should be firmly attached, and there should be no discharge or foul smell. The anus should be tucked in, the belly flat, and the mouth closed. Fresh fish flesh bounces back without leaving an impression.
– Fresh Squid: Whether it’s cuttlefish, squid, or baby squid, look for specific signs. Cuttlefish should have a thick body with an even brown membrane on the outside and firm flesh. Fresh squid is slightly pink, with the head firmly attached and the ink sac intact.
– Sea Snails: For blood cockles, hairy cockles, or whelks, choose medium-sized ones, avoiding overly large or small specimens. Fresh snails will have their tongues sticking out; if the mouth is closed, give it a sniff—fresh snails have no foul odor.
– Sea Crab: Both crab meat and roe are delicious, but check the hardness of the gills. If they’re hard, the crab has more meat. Avoid crab with watery claws, as they’re likely spongy. Opt for crabs with dull gray shells and large gills.
– Shrimp: Go for shrimp with firm, white flesh and hard shells. The head should be firmly attached, the claws intact, and there should be no signs of spoilage or a strong fishy smell.
The Hai Hoa seafood market is more than just a culinary destination; it’s a cultural experience, offering a glimpse into the lives of coastal dwellers. From the lively morning market and friendly fishermen to the delectable seafood, it paints a vibrant picture of life by the sea. It’s a must-visit destination for seafood lovers and those seeking memorable experiences along the coast of North Central Vietnam.
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