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What is a paid partnership? Simply put, it is a paid relationship between a brand and a content creator on e-commerce platforms and social media that benefits both parties. To understand the benefits and terms of a paid partnership on TikTok, follow the article below.

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15 January, 2024

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Partnerships on e-commerce platforms and social media offer benefits to both parties. With TikTok’s rapid development, businesses can attract their target audience by using paid partnerships on this platform. If you’re not familiar with paid partnerships, read the article below.

What are paid partnerships?

In this section, FPT Shop will clarify the concept of paid partnerships and relevant information about this online money-making method.

Paid partnerships are a form of advertising on social media where brands and businesses pay influencers on platforms like TikTok to share posts, images, and videos to promote their brand, products, and services.

When both parties agree to a paid partnership, they will agree on the content, format, time, and amount of payment for the content sharing. Paid partnerships are also known as paid partnership advertising or branded content ads, depending on the platform.

Some social media platforms like Instagram and Facebook require you to register as a paid partner and confirm this relationship on your personal or business page to ensure transparency and compliance with advertising regulations.

Paid partnerships on TikTok are called Branded Content Partnerships or Branded Missions. This is a form of advertising where brands pay a TikTok account or group of TikTok accounts to share advertising content with TikTok users.

The agreement between the two parties must be established based on the sequence and content of the terms. Brands can use TikTok accounts to advertise their products or services or ask users to participate in activities that share information about their products and services on their websites.

TikTok requires accounts participating in Branded Missions to register and confirm the partnership on their personal page. In addition, these accounts must ensure that their advertising complies with TikTok’s advertising standards.

Requirements to become a paid partner

After understanding what paid partnerships are, to become a paid partner on TikTok, your account must meet certain conditions:

You must be 18 years old or legally eligible in your country of residence.
Your TikTok account must be registered with a valid email address and phone number.
You must have a certain number of followers (at least 100,000 followers) and good interaction rates (over 100,000 video views in the past 30 days).
You have posted at least 3 videos in the past 28 days.
The content on your channel must comply with TikTok’s content policies and guidelines.
If you represent a brand or company, you need to register and verify your account on TikTok.
The advertising account must ensure that the content complies with advertising regulations and does not violate current laws.
You must have a Pro account.

In addition, TikTok has many other policies and guidelines for paid partners to ensure transparency, fairness, and quality of advertising campaigns on this platform.

What is TikTok Ads? A quick guide on how to register for TikTok Ads to run advertisements

Benefits of paid partnerships

Better customer reach

Paid partnerships on social media, especially TikTok, are becoming increasingly popular because they are an effective way to reach the target audience through creators on this platform. This is also a potential way to make money on TikTok, benefiting both businesses, brands, and TikTok content creators.

Brands can collaborate with KOLs and influential individuals in their field or accounts with a large number of followers. This allows them to reach their target audience in a more natural and accurate way and allows content creators to earn additional income by creating content for the brand.

In addition, paid partnerships are popular because they are interactive and motivating. Creators can participate in brand campaigns and work with brands to create engaging content on TikTok. This improves the interaction between the brand and the target audience while encouraging creators to continue producing quality content for future brand campaigns.

In fact, content creators serving as paid partners can reach more social media users beyond their audience.

Mutually beneficial interaction

TikTok is creating a new two-way interaction between brands and creators, empowering the TikTok community to participate in the creative and high-quality video production process to help brands implement advertising campaigns. Because TikTok is always looking for new ways to support creators and help brands deliver relevant content to the audience. TikTok is currently considered a potential platform for online buying and selling and e-commerce.

TikTok representatives also stated that brand mission advertising products aim to provide creators, especially those new to the platform, with ways to work with brands and increase traffic.

In addition, TikTok Pulse is a new advertising solution that allows brand ads to be placed alongside the top 4% of videos on TikTok. This allows advertisers to attract more attention from viewers on this platform.

TikTok encourages brands, labels, and businesses to have many programs to reach users on the platform. In addition to marketing programs, businesses and individuals can also open stores to sell products directly on the TikTok platform Shops integrated into this application.

With these new features, TikTok plays the role of a bridge between businesses, content creators, and customers, and is also a playground for effective interaction.

Conclusion

In this article, FPT Shop explained what paid partnerships are. Hopefully, these insights will help you better understand this relationship and find ways to build TikTok content that complies with TikTok’s content policies and the terms of the partnership.