Technology

What is Communication? Unveiling The Comprehensive Guide to Building An Effective Communication Plan

What is communication? This is an extremely important activity for the state, the public and businesses. Effective communication serves to convey messages, news, music, films, education to the community and make it more popular.

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29 April, 2024

What is communications? Why do businesses really care about this activity? What is the effect of communications and what are the benefits? How to build the most effective information dissemination plan? Come to today’s article, FPT Shop will help you update full answers to solve the above questions.

Introduction to communication activities

What is communications?

Communications is the process of transmitting information between different subjects or entities through various communication channels such as newspapers, television, radio, internet or other forms.

The main purpose of communications is to exchange information, opinions, knowledge, advertise products or services, sometimes including education. Communications not only helps people access information easily but also enhances social interaction and cultural exchange between different communities. In today’s digital age, the role of communications has become increasingly important and widespread.

What are the functions of communications?

Communications has many important functions in the society that we often encounter. For example:

Conveying information: The most basic function of communication is to convey information from the provider or business to consumers. This helps people access information about events, news or new knowledge.
Education: Communications also plays an important role in educating the public about social, scientific, cultural and political issues. This activity is carried out through educational programs on television, radio or internet.
Entertainment: Communications develops in the entertainment industry with television programs, movies, music and other relaxing content. This is the way to create entertainment and relaxation for consumers.

Advertisement and marketing: The role of communications focuses on the advertisement and marketing for products or services through various communication channels. Thereby helping to create brand and boost sales.
Preserving and promoting culture: Communications activities also contribute to creating and promoting cultural development by sharing unique features of a community or nation with people.

Basic elements in the communication process

Formal components

After understanding what communication is, we need to grasp the basic elements that form this activity. In order for the process of building a communication plan to proceed smoothly, the following components are indispensable:

Message sender: This is an individual, organization or company that wants to convey the message through communication channels. The sender needs to be clear and in control of the message they want to convey.
Message recipient: The target audience or the public that the sender wants to reach. Understanding the recipient helps the sender choose the appropriate communication channel and method.
Message: This is the content or meaning that the sender wants to convey. The message needs to be clear, accurate and persuasive in order to create a good impact on the recipient.
Communication channel: These are the tools and information channels that the sender uses to convey the message, including television, radio, newspapers, social media, advertisements and many other forms.
Context: The environment or social, cultural, economic situation in which the communication process takes place. The context influences the way the recipient understands and evaluates the message.
Feedback: This is the recipient’s response to the message through actions, comments or objections. Feedback helps the sender evaluate the effectiveness of the message and adjust the next communication strategy.

Additional components

The above factors play an important role in the communication process and the effectiveness of message transmission. In addition, we need to note some other factors as follows:

Encoding: This is the process of converting ideas into symbols.
Decoding: The process by which the recipient decodes the symbols sent by the sender.
Noise: These are factors that cause information to be distorted during communication, causing the recipient to receive a message that is not the same as the original meaning.
Response: Includes reactions when the recipient receives the message.

Important significance of communication activities

For the government

Communications plays an important role in providing information, carrying out propaganda activities according to the policies of state authorities. The main roles of communications for the government include:

Information and propaganda: Communication activities help the government provide information to citizens about policies, decisions and activities of the government. It also plays an important role in disseminating political and social messages that the government wants to convey to citizens.
Building image and creating viewpoints: Through communication, the government can build and manage public image, create positive views on policies and activities of the government.
Facilitate social interaction: The communication plan is considered a platform for the government to interact with citizens, listen to their opinions and feedback on social and political issues.
Promote international relations: Through communication, the government can establish and maintain diplomatic relations with other countries, negotiate and propagate policies and positions on the international arena.
Educate the public: Communications helps the government to educate and provide citizens with information on social, economic, political issues, thereby raising awareness or knowledge of people.

For the public

Communications plays an important role in providing information, creating awareness and shaping public opinion. The main roles of communication for the public include:

Provide information: Communications helps the public access and better understand events, social issues, political, economic and cultural issues happening at home and abroad.
Create awareness, opinions: Communications can change the public’s awareness and opinions towards important issues, thereby influencing their behaviors and decisions.
Support decision-making: Through providing information and analysis, communication activities help the public better understand complex issues and support them in making decisions.
Receive feedback: The communication regime also plays an important role in collecting feedback from the public, thereby creating interaction and two-way communication between communicators and the public.

For businesses

Build brand image: Communications helps businesses build and manage brand image through advertising strategies, social media and PR activities.
Promote products and services: By communicating well

Frequently asked questions

Communications serve multiple functions, including:

Conveying information to consumers
Education and raising awareness on various issues
Entertainment through television, movies, and music
Advertisement and marketing of products/services
Preserving and promoting cultural development
Building and shaping public opinion and perspectives

The fundamental components of communication are:

Sender: The individual, organization, or company conveying the message.
Recipient: The target audience or public the sender intends to reach.
Message: The content or information being conveyed, which should be clear, accurate, and persuasive.
Communication Channel: Tools and channels used to transmit the message, such as TV, radio, social media, etc.
Context: The social, cultural, or economic environment in which communication occurs, influencing how the recipient understands the message.
Feedback: The recipient’s response to the message, helping the sender evaluate effectiveness.

Additionally, encoding (converting ideas into symbols) and decoding (interpreting symbols) are crucial processes, and noise (distortion of information) should be minimized for effective communication.

For the government, communication is vital for:

Informing citizens about policies, decisions, and activities.
Propagating political and social messages.
Building and managing the government’s public image and creating positive views on its policies.
Facilitating interaction with citizens and collecting their feedback on social and political issues.
Establishing and maintaining international relations and propagating policies on the global stage.

For the public, communication:

Provides access to information and enhances understanding of events and issues, both domestic and global.
Shapes public awareness, opinions, behaviors, and decisions on important matters.
Supports decision-making through information and analysis.
Creates a platform for interaction and two-way communication with information disseminators.

Effective communication enables businesses to:

Build and manage their brand image through advertising, social media, and PR activities.
Promote products and services by reaching target audiences through various channels.
Enhance customer engagement and satisfaction by providing quick and accurate responses.
Facilitate internal communication, improving collaboration and efficiency among employees.
Foster strong relationships with stakeholders, including investors, partners, and the media.