The award, presented as part of the 13th Traveller Review Awards, is based on over 360 million verified reviews from travelers worldwide. It celebrates tourism partners who consistently deliver outstanding service, ensuring memorable experiences for their guests. The 2025 awards recognized a record-breaking 1.71 million partners, an increase of 16% from the previous year.
Kien Giang’s inclusion in this prestigious list is a result of its impressive natural attractions and the dedication of its accommodation providers. The province, nestled along a branch of the Mekong River, boasts breathtaking landscapes, pristine beaches, lush mangrove forests, and the famous Phu Quoc Island.
Beyond its natural beauty, Kien Giang offers a unique cultural experience. Visitors are invited to explore traditional values, indulge in local specialties, and immerse themselves in the region’s heartfelt hospitality. The award is a testament to the excellence in service provided by Kien Giang’s accommodation sector, showcasing the region’s beauty and distinct character.
The full list of the World’s Most Welcoming Destinations for 2025 includes: Osijek-Baranja (Croatia), Kakheti (Georgia), Madeira (Portugal), Misiones (Argentina), Graubünden (Switzerland), South Australia, Bretagne (France), Baja California Sur (Mexico), Kien Giang (Vietnam), and Drenthe (Netherlands)
Varun Grover, Country Manager for Booking.com in Vietnam, expressed his pride in Kien Giang’s achievement: “Kien Giang’s recognition as one of the world’s most welcoming destinations is a well-deserved acknowledgment of its natural beauty and the warm hospitality of its accommodation partners, offering memorable luxury travel experiences.”
European tourists chose Phu Quoc City in Kien Giang Province as their holiday destination to celebrate the end of 2024. This influx of international visitors showcases the region’s growing appeal.
Kien Giang’s tourism sector witnessed impressive growth in 2024, attracting over 9.8 million visitors, including nearly 980,000 international tourists. This significant increase in visitor numbers contributed to a total tourism revenue of over VND 25,100 billion (approximately USD 1 billion), reflecting a 43.8% surge compared to the previous year.
According to Mr. Bui Quoc Thai, Director of Kien Giang Province’s Department of Tourism, the province’s tourism development in 2024 was comprehensive and successful. This success can be attributed to several factors, including enhanced investment promotion and tourism development cooperation with other provinces and cities, both domestically and internationally. Additionally, Kien Giang focused on infrastructure development and diversifying its tourism products. The operation of large-scale projects has played a pivotal role in boosting the local tourism industry.
Mr. Du To Tuan, Secretary-General of Kien Giang Tourism Association, highlighted the impact of the policy that grants a 30-day visa exemption for all international visitors to Phu Quoc City. This policy has been a significant driver in attracting a growing number of international tourists to the island, known for its pristine beauty and high-quality tourism services.
Kien Giang, especially Phu Quoc City, has successfully attracted investments from leading Vietnamese and international tourism groups, such as Vingroup, Sun Group, and CEO Group. These investments have transformed the city’s landscape and elevated the quality of its services, establishing Phu Quoc as an appealing global destination.
Kien Giang offers a range of high-end accommodation options, providing visitors with luxurious and comfortable stays.
Associate Professor Dr. Pham Trung Luong, former Vice Director of the Institute for Tourism Development Research, acknowledged Kien Giang’s advantageous geographical location and its vast tourism potential, including its beautiful beaches and unique ecosystems. However, he also noted that aside from Phu Quoc City, the province’s other regions have not yet fully realized their tourism potential.
In 2027, Phu Quoc City will host the APEC event, a significant milestone that will put the city on the global stage. This event will create a tourism boom, attracting international visitors and positioning Phu Quoc as a desirable destination for international conferences and events. The local tourism industry, including hotels and transportation services, stands to benefit immensely from this exposure.
Dinh Cau, a famous landmark in Phu Quoc, is one of the many attractions that draw visitors to the island.
The APEC 2027 Phu Quoc event will have a profound impact on the city’s tourism landscape, establishing it as a prominent destination for international events and conferences. This exposure will not only benefit the local tourism industry but also contribute to the city’s overall development, leaving a lasting legacy.
The Renowned Seafood Market of Phan Thiet: Shop with Buckets, Not Scales, a Haven for Both Foreign and Local Shoppers.
The Fishing Village Market of Mui Ne is located on Huynh Thuc Khang Street, about 20 kilometers from the center of Phan Thiet. To witness the vibrant sunrise and the bustling market, many are willing to arrive as early as 5 a.m.
Explore the Hidden Underground: A Historical Adventure at Cu Chi Tunnels
As a unique underground military construction, the Cu Chi Tunnels historical site stands as a symbol of Vietnamese patriotism and resilience during the war. This site takes us back in time and brings to life the nation’s proud history.
The Ultimate Northern Delicacy: A Rare, Indulgent Treat with a Rich, Buttery Flavour and a Sweet Aroma that Rivals the Humble Crab.
In the third and tenth lunar months, this delicacy is sought after by locals in several northern provinces in Vietnam. It is then transformed into a variety of dishes, with a flavor profile that is often described as richer and sweeter than that of the field crab.
The Biggest “Pig Market” in Northern Vietnam: A Year-Round Affair in Ha Nam Province, Taking a Break Just for a Day
The largest pig market in Northern Vietnam is a bustling hub of activity all year round, except for the first day of Lunar New Year. This vibrant marketplace witnesses a frenzied trade, with an influx of between 1,200 to 1,500 pigs on peak days, translating to a whopping 145 to 150 tons of pork traded daily.
Unveiling Vietnam’s “Mini Bali”: Immerse in Breathtaking Coral Reefs and Pristine Blue Waters.
Nestled south of the island city of Phu Quoc lies a hidden gem of an island, a nature lover’s paradise with pristine beauty. This idyllic spot, dubbed a “Mini Bali”, boasts crystal clear waters, powdery white sands, and a stunning coral reef that sits just a meter below the surface. A true natural wonder, this island is quickly becoming a sought-after destination for travelers seeking an unforgettable tropical escape.
