With the launch of Shopee Làm Đẹp in 2024, beauty enthusiasts now have a new trusted information and shopping channel. But how do you navigate the product “matrix” to find what’s right for you and keep up with the latest beauty trends? It’s a dilemma many women face.
Gen-Z can’t skip product research on e-commerce platforms before purchasing
The e-commerce market is booming in the health and beauty sector, with a plethora of cosmetics, dietary supplements, and skincare accessories. Since these products come into direct contact with the skin or are consumed, consumers tend to be more cautious in their purchasing decisions.
The proliferation of e-commerce platforms in recent years has made it easier for people, especially Gen Zers, to research products. They are willing to spend considerable time learning about a product, watching introductory videos, reading practical reviews, and staying updated with the latest trends on these platforms.
A Kantar Profiles survey, released by Shopee in April 2024, revealed that nearly 70% of Gen Zers start their shopping journey by searching on e-commerce platforms. Additionally, for every two Gen Zers, one will spend at least five days doing thorough research before making a purchase.
Products with a substantial number of reviews tend to gain the trust and preference of consumers. This year’s hottest cosmetic products, such as Skinfood’s toner pad and Carslan’s powder, have received extensive feedback from users, making it easier for women to make confident purchases.
The “hot trend” products on Shopee Video have a massive number of purchases and reviews, providing valuable information and peace of mind to potential buyers.
ShopeeLamDep – A trusted source of beauty product recommendations
Anh Thư, a 25-year-old beauty enthusiast from Đồng Nai, often shops for makeup on e-commerce platforms. She shared her challenges in finding suitable products due to her olive skin tone, which is common among Vietnamese women. “When buying lipstick or blush, I usually just guess and choose blindly because the models used by brands typically have fair skin. Many times, I’ve bought products that didn’t suit my complexion at all. However, last week, I stumbled upon a video by Foxie on #ShopeeLamDep, where she reviewed Lilybyred’s new blush, and it looked amazing. So, I bought it, and it turned out to be the perfect blush for my skin tone!” she excitedly shared.
Like Anh Thư, many other users have found products that meet their needs through the #ShopeeLamDep videos. By accessing the #ShopeeLamDep hashtag on Shopee Video, users can discover the hottest trends and thousands of products with incredible deals.
For Gen Zers, choosing the right makeup and skincare products has become easier than ever thanks to the #ShopeeLamDep videos.
As of now, #ShopeeLamDep has over 12,000 uploaded videos, attracting 16.7 million views. It offers a diverse “treasure trove” of information, including product reviews, makeup tutorials, and skincare tips. What’s unique is that these videos are created by over 800 trusted KOLs, KOCs, and Shopee users, providing a multitude of perspectives to help individuals find products that suit their needs.
From well-known KOLs like FOXIE, Tê Linh, and Thúy Kiều…
…to KOCs and regular users who share their own beauty videos on #ShopeeLamDep.
Not only does #ShopeeLamDep offer engaging content, but it also provides opportunities to win vouchers with discounts of up to 40%. Additionally, interactive games allow users to hunt for more valuable privileges, creating an enjoyable shopping experience while saving money.
For beauty enthusiasts, Shopee Làm Đẹp has become a beloved information and shopping channel. It offers a wealth of user-generated content, from the most sought-after products to the latest beauty trends. The platform also provides opportunities to snag incredible voucher deals. Furthermore, high-quality livestreams featuring famous celebrities and trusted brands have won the hearts of many women.
Don’t forget to follow Shopee Làm Đẹp to stay updated with the hottest trends and take advantage of amazing deals!
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