Headquartered in London, UK, Brand Finance stands as the world’s leading independent brand valuation consultancy, operating in 27 countries and territories. With its global network and extensive expertise, the organization spearheads the establishment of international standards in brand valuation, earning the trust of businesses, investors, and regulatory bodies worldwide.
According to the recently released “Food & Drink 2025” report by Brand Finance, Vinamilk remains the only Southeast Asian brand featured in the Top 10 most valuable dairy brands globally. This achievement solidifies Vinamilk’s position as the region’s representative on the global nutrition map. Vietnam, driven by Vinamilk’s significant contributions, has risen to the 5th position, accounting for 5.8% of the global dairy industry’s total brand value, surpassing even the United States (4.1%) and Finland (4.5%), nations with long-standing histories in the food sector.
Vinamilk’s inclusion has propelled Vietnam into the Top 5 countries contributing most to the global dairy industry’s value (Source: Brand Finance).
Notably, Vinamilk has been recognized as the most promising dairy brand globally in 2025, outperforming giants from China and India with its superior ranking score. This marks the fourth consecutive year Vinamilk has secured a spot in the Top 3 most promising dairy brands worldwide since the ranking’s inception. The evaluation is based on strategic indicators such as customer willingness to recommend the brand, acceptance of premium pricing, trust from financial experts, and long-term growth potential.
Vinamilk leads in global dairy brand potential, surpassing top international names (Source: Brand Finance).
This year also marks Vinamilk’s first-ever AAA+ rating, the highest on Brand Finance’s brand strength scale, indicating an exceptionally strong brand with superior market share retention, recognition, trust, and profitability compared to competitors. This rating places Vinamilk on par with leading dairy brands from India and Finland, and above many top European and American names. As a result, Vinamilk has significantly ascended the global food industry rankings, becoming Vietnam’s sole representative in the Top 30 most valuable brands.
In terms of the Brand Strength Index (BSI) – the foundational metric for calculating brand value according to Brand Finance’s methodology – Vinamilk is recognized among the Top 5 food brands with the highest BSI globally in 2025.
“A well-managed brand not only delivers measurable value through customer attraction and retention but also enhances talent appeal, investor confidence, and organizational agility. In today’s market, a strong brand is not just an asset – it’s a survival strategy,” stated David Haigh, Chairman and CEO of Brand Finance.
Relentless Standard Elevation: Vinamilk’s Secret to Sustainable Brand Strength
For brands at the global forefront, ranking positions cannot stem from short-term campaigns. In Vinamilk’s case, the core factor lies in its nearly five-decade-long consistent philosophy: never compromising on quality. In recent years, this philosophy has evolved into a comprehensive strategy of “relentless standard elevation.”
A prime example of this vision is the launch of the “White Revolution” and the development of internationally standardized farm systems since the early 1990s, aiming for self-sufficiency in fresh milk raw materials. Today, Vinamilk manages a leading regional dairy herd, with over 130,000 cows cared for under European Organic and Global S.L.P. standards. This system not only ensures high-quality milk input but also maintains a stable supply capacity, producing over 1.1 million liters of premium fresh milk daily.
The 15 farms meeting European Organic and Global S.L.P. standards are the foundation for Vinamilk’s high-quality raw material self-sufficiency (Photo: Minh Anh).
Alongside its comprehensive 2023 rebranding, this national brand has set unprecedented standards in Vietnam. Key product lines have been continuously innovated with world-leading technologies: dual vacuum technology for “fresh-locking” Vinamilk Green Farm milk, ultrafiltration for high-protein, calcium-rich, low-fat, lactose-free products, and Vietnam’s first 6 HMO-infused milk powder. These innovations not only enhance product offerings but also elevate market nutrition standards, inspiring industry peers.
Optimum is Vietnam’s first milk product containing 6 HMOs, accounting for 58% of total HMOs found in breast milk (Photo: Minh Anh).
Recent market dynamics have further bolstered Vinamilk’s advantages. Amid declining consumer trust due to counterfeit and substandard goods, brands with rigorous control systems from farm to distribution, backed by internationally recognized quality certifications, have become preferred choices. This is how Vinamilk sustains consumer trust and loyalty – a factor highly valued by Brand Finance in BSI scoring.
Beyond core quality, Vinamilk demonstrates agility in adapting to emerging consumer trends, notably personalized consumption. Its product portfolio continually expands to cater to specific customer segments: from premium gelato, high-protein Greek yogurt, and kombucha for health-conscious youth, to 9-grain milk and high-calcium soy milk for health-focused consumers.
New product launches cater to increasingly personalized consumer demands (Photo: Minh Anh).
Financially, Vinamilk maintains steady growth, strengthening domestic competitiveness while expanding internationally. Its presence on major retail platforms like Amazon in the U.S. not only generates revenue but also enhances brand visibility in demanding markets.
Vinamilk Reinforces Its Pioneering Spirit in the 2025 Top50 Rankings
For 14 consecutive years, Vinamilk has been honored among Vietnam’s Top 50 Most Effective Business Companies (TOP50), showcasing its pioneering spirit and resilience as a leading industry player. This consistent recognition solidifies Vinamilk’s position as a national brand icon, a testament to nearly 50 years of unwavering growth and development.
“Vinamilk: Leading the Way in Nutrition Innovation for Asia’s Development.”
July 17, 2025 – As the sole and first Vietnamese representative invited to speak at the 2025 Growth Asia Summit in Singapore from July 15 to 17, Vinamilk captivated the audience with its groundbreaking work on 6 HMOs. Their innovative contributions are setting new nutritional standards for children and offering a novel path for the regional dairy industry to address the modern challenges of “breastfeeding”.
The Top 10 Dairy Brands in Vietnam: A Milk-Loving Nation’s Favorite Picks, Including 5 from Vinamilk’s Family
According to Kantar Vietnam, Vinamilk has once again topped the charts as the most purchased dairy brand for the 13th consecutive year. With a strong presence in the Top 10 alongside its sister brands, Ong Tho, Ngoi Sao Phuong Nam, Susu, and Probi, Vinamilk has firmly established itself as a household name. Impressively, Vinamilk products are found in almost 9 out of 10 Vietnamese households, with a remarkable purchase frequency of 14 times per year.
Independent Certification – The Basis for Consumer Choice in Powdered Milk
“Is the milk safe and pure enough?” This is the pressing question on the minds of consumers in Vietnam, particularly concerned parents.
Which Fast-Moving Consumer Goods Listed Company is Rated the Best?
Over its 12-year history, the ‘Top 50 Listed Companies’ ranking has witnessed dynamic shifts and transformations. Yet, notably, only one representative from the dairy and FMCG sector has consistently maintained its presence in the top 10: Vinamilk. This enduring feat sheds light on Vinamilk’s enduring appeal to investors and its profound impact on the market.
