The Future is Bright for Tech-Savvy Graduates: “A Degree in High Demand: Securing a Lucrative Career with Starting Salaries Exceeding 50 Million VND per Month”

Brand management is a promising field for the upcoming years and plays a crucial role in the sustainable development of organizations and businesses.

Brand Management, or Brand Management in English, is a specialized field within marketing that focuses on building trust and strengthening brands. The goal is to develop a unique brand identity that stands out and leaves a lasting impression on customers.

In companies and businesses, brand managers are responsible for conceptualizing and developing communication strategies through advertising videos and clips disseminated via mass media to attract consumers’ attention and foster their emotional connection to the products.

In recent years, the demand for brand management professionals has surged significantly. A simple online search for “brand management recruitment” yields instant results, reflecting the high demand for talent in this field. Brand management is considered a “future industry” as it captures the interest of young people.

According to a report by the International Institute for Management Development (IMD), brand management will continue to thrive in the coming years. Ms. Tran Vu Quynh Nhu, CEO of Kompa Technology, believes that brand management is an invisible job that creates tangible value.

Brand management is an invisible job that creates tangible value.

Brand managers oversee all brand-related matters to maintain and enhance the brand’s reputation. Their primary goal is to foster love for the brand among employees and customers. When customers develop a long-lasting relationship with the brand and are willing to share and recommend it to others, the company has achieved success.

Diverse career opportunities and attractive salaries attract young talent

Currently, the curriculum for brand management may vary slightly between educational institutions. However, graduates will possess in-depth knowledge and practical skills in marketing and brand management, including customer behavior, marketing research, brand management, brand strategy, brand valuation and transfer, marketing communications, and analysis, planning, organizing, and implementing marketing plans and decisions regarding products, pricing, distribution, and promotion for both products and brands.

Upon graduation, brand management graduates can pursue careers in their field of study, such as communications, marketing, advertising, and trade promotion, public relations, brand image development, event management, strategic management, policy formulation, and business planning. They can also manage celebrities’ activities or teach brand management at universities, colleges, and other educational institutions.

In the context of a developing market economy, companies and organizations are increasingly focused on building their unique brand images. This presents a significant opportunity for students studying brand management. According to surveys on various job recruitment websites, specialists in brand management can earn salaries ranging from 15 to 30 million VND per month. Management-level positions can offer salaries exceeding 50 million VND per month.

In Vietnam, several universities offer brand management programs.

Currently, Vietnam offers various courses on brand management. Some universities that teach brand management include the School of Interdisciplinary Studies, Hanoi National University, Hanoi University of Commerce, and the University of Economics and Finance in Ho Chi Minh City.

In 2024, the brand management program at the School of Interdisciplinary Studies, Hanoi National University, had an entrance score range of 25.05 to 27.83 for blocks A00, A01, C00, and D01. At the University of Commerce, the entrance score for this major was 26.75. At the University of Economics and Finance in Ho Chi Minh City, brand management is a specialization within the marketing major, and the entrance score for 2024 was 18.