Tag: FMCG

According to Kantar Vietnam, Vinamilk has once again topped the charts as the most purchased dairy brand for the 13th consecutive year. With a strong presence in the Top 10 alongside its sister brands, Ong Tho, Ngoi Sao Phuong Nam, Susu, and Probi, Vinamilk has firmly established itself as a household name. Impressively, Vinamilk products are found in almost 9 out of 10 Vietnamese households, with a remarkable purchase frequency of 14 times per year.

According to Kantar Vietnam, Vinamilk has once again topped the charts as the most purchased dairy brand for the 13th consecutive year. With its sister brands Ông Thọ, Ngôi Sao Phương Nam, Susu, and Probi, Vinamilk dominates the top 10. Notably, Vinamilk products are present in almost 9 out of 10 Vietnamese households, with a remarkable purchase frequency of 14 times per year.

As per the Vietnam Brand Footprint 2024 report by Kantar, Vinamilk has, for the 12th consecutive year, retained its position as the most chosen dairy brand. This billion-dollar brand has also successfully maintained its spot within the top 3 most chosen Fast-Moving Consumer Goods (FMCG) manufacturers in Vietnam.