Masan Launches Self-Heating Rice Meals Starting at 100,000 VND, Following Success of Self-Heating Hotpot

Building on the resounding success of its self-heating hotpot, Masan Consumer is revolutionizing the convenience food market once again with the launch of Omachi Self-Cooking Rice. This innovative product promises to deliver hot, delicious, and nutritious meals without the hassle of lengthy cooking. Join us as we explore the standout features of this game-changing offering.

1Launch of Omachi Self-Cooking Pan-Fried Salmon Teriyaki Rice

Masan Group officially introduces its self-cooking rice line

2024 marks a significant milestone for Omachi, a Masan Group brand, as it unveils its self-cooking rice line priced between 100,000 and 150,000 VND.

During the annual shareholders’ meeting on April 25th, Ms. Nguyễn Trương Kim Phượng, Senior Marketing Director of Convenience Foods at Masan Consumer, announced and introduced the Pan-Fried Salmon Teriyaki Self-Cooking Rice.

This product is positioned as a cornerstone in Masan’s strategy to build an out-of-home consumption ecosystem, offering alternatives to home-cooked and restaurant meals.

2What Makes Pan-Fried Salmon Teriyaki Self-Cooking Rice Unique?

The product features a plastic tray with vacuum-sealed compartments (Tiktok:quanvuive2307)

Packaging and Design

The product comes in a plastic tray with two separate compartments. The upper compartment contains vacuum-sealed pouches for rice, seasonings, sauce, main dish, side dish, and soup. Each pouch is numbered and labeled for easy preparation. The lower compartment holds the cooking water and self-heating pack, ensuring a seamless cooking process.

Ingredients

All components are vacuum-sealed for a 6-month shelf life at room temperature without preservatives. This guarantees convenience while preserving the quality and flavor of the ingredients.

Flavor

Simply add water, and the product heats up and cooks itself, delivering a restaurant-quality meal in minutes. With flavors as fresh as if straight from a chef’s pan, Omachi Self-Cooking Rice offers an exceptional dining experience anytime, anywhere.

3How to Prepare Pan-Fried Salmon Teriyaki Self-Cooking Rice

Add ingredients to the tray as instructed (Tiktok:quanvuive2307)

Step 1 Tear open the pouches and place the ingredients into the tray according to the numbered labels.

Step 2 Place the self-heating pack in the lower compartment, add water, and position the prepared ingredients on top. Close the lid and wait a few minutes.

Step 3 Once cooked, open the lid, add the seasoning packets, and enjoy your meal.

With its unparalleled convenience, delicious flavors, and affordable pricing, Omachi Self-Cooking Rice is set to become the go-to choice for busy individuals seeking quality meals without the fuss.