The origins of Be Market are shrouded in mystery, with no exact records of when it first came to be. However, according to the elders, the market has been around for nearly 700 years. What sets it apart are its special market days, held on the 4th, 8th, 14th, 18th, 24th, and 28th of every month, starting from the early morning. The most vibrant and bustling day is the 28th, which falls just before Lunar New Year, and this market stretches from morning till evening.
On non-market days, the market still operates in the afternoons, but with fewer customers and a more limited range of goods. Traders and shoppers come not just from the district but also from neighboring districts and Thai Binh province.
Similar to many traditional markets in Northern Vietnam, Be Market offers a wide range of essential goods, from clothing and footwear to handcrafted woven products, agricultural produce, and seafood. On market days, you’ll also find a variety of livestock, plants, and seedlings for sale.
What impresses visitors to this market is the preservation of traditional architecture through the years, despite renovations and improvements. Alongside newly constructed stalls to accommodate growing trade, the ancient marketplace with its faded tile roofs and handmade brick walls stands as a testament to time. The market is neatly organized, with the older section dedicated to traditional goods and a newer area for fashion and footwear.
Located near the sea, Be Market is brimming with fresh seafood straight from the day’s catch. Shrimp, fish, squid, crab, and more are not just fresh and delicious but also reasonably priced, making them popular with locals and tourists alike.
Be Market is more than just a place of commerce; it’s a cultural hub for the community. People come not only to buy and sell but also to socialize and exchange stories, creating a vibrant, quintessentially Vietnamese village atmosphere. The ancient architecture and lively ambiance showcase a beautiful blend of tradition and modernity. The neatly arranged traditional stalls preserve the charm of Vietnam’s rural culture, while the newer trading areas reflect the changing needs of modern life. This unique blend creates a special appeal, making Be Market not just a place for trade but also a destination for authentic local cultural experiences.
Beyond its ancient ambiance and local trade, Be Market captivates visitors with nostalgic treats and snacks from their childhood. Modern street food options are also available to cater to diverse culinary preferences.
In the afternoons, especially after school, local students flock to the market to indulge in snacks like grilled meat sandwiches, spring rolls, and mixed rice paper, all at incredibly affordable prices, ranging from 5,000 to 7,000 VND per item. The lively atmosphere, with vendors calling out to customers and children laughing, creates a joyful and memorable marketplace experience.
Be Market evokes a sense of nostalgia, especially for those with roots in rural Vietnam. The early morning markets, with their wandering vendors, familiar calls, and aromas of traditional treats like chè, bánh gai, and fried cakes, transport visitors back to their simple and innocent childhood days. The market on the 28th, just before Lunar New Year, is a testament to this, as the festive atmosphere of the year’s end blends with the vibrant colors of Tet goods. It’s not just a time for shopping but also a chance for families to reunite and stroll through the market together, selecting items that embody their traditional values. For many, Be Market isn’t just a shopping destination; it’s an irreplaceable part of their soul.
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