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What is a Product Launch? Sequence and Procedure for Self-Declaration

Introducing your business's products to the market can be a daunting task, especially with the myriad of procedures and requirements. Product launch and declaration is a critical process that ensures your offerings are legally and compliantly presented to the public. So, what exactly is involved in this process, and what does product declaration entail?

Administrator

14 July, 2024

Launching a new product is not as simple as we think. There is a certain process and procedure to introducing a product to the market. Let’s explore the steps and procedures for product launch through the following article.

1What is a Product Launch?

A product launch is the process of introducing a new product to the market. It involves making the product available for purchase and promoting it to potential customers. A product launch is a critical step in the product development process, as it determines the success or failure of the product.

There are typically two types of product launches:

Compliance Launch

This type of launch is for businesses that manufacture or import food-related products such as processed foods, food additives, food contact materials, packaging materials, and food containers. If these products meet the technical and quality standards, they must be declared compliant before being released to the market.

Businesses that manufacture or import food-related products are required to register and declare their products.

Before releasing their products into the market, businesses must register their compliance with the relevant state agency.

Conformity Declaration

If the technical and quality standards are not met, a conformity declaration must be submitted to the relevant state agency before releasing the product to the market.

This type of launch is for businesses that manufacture or import packaged foods, food additives, food contact materials, packaging materials, and food containers that do not meet the technical and quality standards. In this case, a conformity declaration must be submitted to the relevant state agency before releasing the product to the market.

2Steps and Procedures for a Product Launch

Step 1: Self-Declaration by the Business

The business or individual involved in the food industry will self-declare their product through mass media, their website, or at their headquarters.

Step 2: Submit the Self-Declaration to the Relevant State Agency

The business or individual will submit one set of documents for self-declaration to the relevant state agency designated by the Provincial People’s Committee. The set of documents includes the following:

Submit the self-declaration to the relevant state agency designated by the Provincial People’s Committee.

– One self-declaration form according to Form No. 01 Appendix I issued with this Decree.

– A test result of food safety and hygiene issued by a designated or recognized testing laboratory that meets ISO 17025 and other criteria issued by the Ministry of Health within 12 months from the date of submission.

– Product label or intended product label.

– Scientific evidence proving the efficacy of the product or its ingredients.

Step 3: Review and Notification by the Relevant State Agency

The state management agency will receive, review, and archive the business’s documents. They will then notify the business and publish the business name and product name on their website.

4Some Notes on the Self-Declaration Process

The language used in the documents must be Vietnamese. If the documents are in English, they must be translated into Vietnamese and notarized. The documents must be valid at the time of self-declaration.

If an organization or individual has two or more production facilities manufacturing the same product, they must submit their documents to the state management agency in the locality where they first registered their business.

The documents must be in Vietnamese. If they are in English, they must be translated and notarized.

In case an organization or individual has two or more production facilities manufacturing the same product, they can choose to submit their documents to only one state management agency in the locality where one of their production facilities is located. Subsequent self-declarations must be submitted to the same agency.

The business, organization, or individual is fully responsible for the safety and quality of the product they declare.

– If there are any changes to the product name, origin, or ingredients, the business, organization, or individual must notify and re-declare the product.

– Any other changes must be reported to the relevant state agency.

We hope that this information will help organizations, individuals, and businesses successfully complete their product self-declaration process.

Frequently asked questions

A product launch sequence is a strategic plan that outlines the steps and procedures to be followed when introducing a new product to the market. It involves coordinating various aspects such as marketing, sales, and operations to ensure a successful launch.

The key steps in a product launch sequence typically include: research and planning, product development, testing and refinement, creating a marketing strategy, executing the launch, and post-launch evaluation and refinement.

A product launch sequence focuses on the strategic planning and coordination of various aspects of the launch, while a product launch procedure for self-declaration involves the specific steps and tasks to be completed when introducing a product to the market, often with a focus on compliance and legal requirements.

A well-planned product launch sequence can help ensure a successful product introduction to the market by coordinating efforts across departments, building anticipation and buzz, and identifying potential issues or bottlenecks in advance. It can also help to create a consistent and positive customer experience.

The development and execution of a product launch sequence typically involve cross-functional teams from across the organization, including marketing, sales, product development, operations, and senior leadership.