The Ultimate Guide: A Master Butcher’s 2-Step Process to Selecting Premium Beef

Beef is a highly nutritious and expensive meat, which makes it vulnerable to adulteration with lower-quality substitutes. This premium product is a prime target for food fraud, with unscrupulous suppliers looking to turn a quick profit by passing off inferior meat as the real deal. With its high price tag and perceived luxury status, beef can be a lucrative option for those looking to cut corners and deceive consumers. The potential for profit from this deception is a worrying prospect, given the health risks and economic implications it poses.

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Recently, I bought beef from the market, but after just 2-3 hours, the meat started to exude water and turned a dark, purplish color. Some people have suggested that this could be water buffalo or frozen pig meat. I would like advice from an expert on how to identify good quality beef. Thank you. (Lai Thi Minh – Long Bien, Hanoi)

Associate Professor Nguyen Duy Thinh, former lecturer at the Institute of Food Technology, Hanoi University of Science and Technology, advises:

Beef is primarily composed of protein and contains a significant amount of fat, with varying levels across different cuts. Per 100g, beef provides 215kcal of energy and consists of 61% water, 26.1% protein, and 11.8g of fat. It is also a rich source of omega-3 and omega-6 fatty acids. Beef is highly nutritious, promoting muscle growth and providing various health benefits.

It is a popular choice for homemakers and often takes center stage during family meals. However, due to the high price of domestically raised beef, many companies have started importing frozen beef and buffalo meat. It’s important to note that improperly stored frozen meat can result in nutrient loss and a decrease in flavor.


Good quality beef has a bright red color and is elastic. Image: Freepik.

There are two main ways to select delicious beef based on color, sensory perception, and characteristic odor:

1. Good quality beef has a bright red color, with yellowish fat and white tendons. When pressed, the meat should be soft and elastic, and it should feel dry. Avoid meat that is greenish-blue or dark red, with fat that has turned a deep yellow. If the meat feels sticky and oozes a slimy liquid when touched, it’s best to choose another cut.

2. Refrain from purchasing beef with an unpleasant odor. Sometimes, traders will apply beef fat to the surface to mimic the smell, but when you cut into the meat, the scent disappears. To ensure you’re getting authentic beef, smell the cut after it has been sliced.

According to Vietnamnet

Frequently asked questions

Selecting premium beef can be a daunting task, but with a master butcher’s 2-step process, you can make an informed choice. First, look for marbling, the flecks of fat within the muscle. This is a key indicator of flavor and juiciness. Then, consider the color, which should be a vibrant red, indicating freshness.

Marbling is essential as it contributes to the beef’s flavor, tenderness, and overall eating experience. The fat melts during cooking, basting the meat and creating a juicy, flavorful bite.

The ideal color for beef is a vibrant, cherry red. This indicates that the meat is fresh and has been properly handled and stored. Avoid dull or brownish hues, which may suggest aging or improper storage.

Yes, you should also pay attention to the texture and smell of the beef. Premium beef should have a firm, granular texture. As for the smell, fresh beef should have a mild, pleasant aroma. Any strong or offensive odors could indicate spoilage.

Improper storage can impact the beef’s quality and safety. It is crucial to store beef at the correct temperature, typically between 32°F and 36°F, to maintain its freshness and prevent bacterial growth.
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