In March 2025, the Meadow Fresh brand officially announced the launch of its new identity for the 200ml product line. The new identity features a modern logo redesign and a taller, more convenient box shape. This will be a globally unified identity and will be applied to the 200ml line of three products: full cream, low fat, and calcium max, with the 1-liter line to follow suit in the near future.
The new identity of the 200ml product line
Along with this change, Meadow Fresh milk continues to deliver 100% pure quality from New Zealand – a country renowned for its world-leading dairy industry. Every box of milk delivered to consumers ensures three key factors: Purity (imported directly from New Zealand in its original packaging), Naturalness (free from preservatives, retaining its natural fresh taste), and Nutritional Value (easily digestible protein, natural calcium for improved height development, and essential nutrients for the body).
Mr. Scott James, New Zealand Consul General in Vietnam, acknowledged: “Meadow Fresh is one of the prominent fresh milk brands, bearing the hallmark of New Zealand’s dairy industry. To be marketed, Meadow Fresh milk must undergo stringent testing and evaluation, complying with New Zealand’s stringent standards. Thus, when choosing a fresh milk brand that meets New Zealand standards, Meadow Fresh is a reliable choice that consumers can fully trust.”
The signature line of New Zealand’s fresh milk quality
Sharing further on why this country always tops the charts and captivates millions of mothers worldwide with its quality, Mr. Scott James attributed the success not only to their long-standing farming experience but also to the ideal natural conditions and scientific, sustainable farming methods. Specifically, with its year-round mild and temperate climate, abundant rainfall, and favorable soil conditions for dairy farming, New Zealand provides an ideal environment for pasture (the primary food source for dairy cows) to thrive. Dairy cows are raised in a natural grazing environment, feeding on fresh grass year-round and drinking clean water. In addition to nature’s blessings, New Zealand’s dairy industry also stands out for its pioneering role in modern farming models. Farms here utilize advanced technology to monitor the health of each cow, ensuring they live in the best possible conditions. Specifically, cows are required to spend 90% of their time freely grazing in pastures, receiving at least 2,000 hours of sunlight annually, and the use of growth hormones is strictly prohibited, all of which contribute to maintaining the highest milk quality.
New Zealand’s fresh milk consistently ranks top for its high nutritional content thanks to ideal natural conditions and scientific, sustainable dairy farming methods.
“The combination of nature’s blessings and scientific farming methods has established New Zealand as a global icon in the dairy industry, providing pure, safe, and high-quality dairy products for millions of families worldwide. This is also why New Zealand milk is trusted and highly regarded in the international market” – Mr. Scott James shared.
From a scientific perspective, the nutritional content of fresh milk depends largely on factors such as soil, environment, cow breed, dairy farming conditions, quality standards, and the manufacturer’s quality control processes. Hence, New Zealand is one of the few countries that excel in these aspects, earning its reputation as the “heart of the world’s dairy industry.”
Currently, in addition to a balanced diet comprising five essential nutrient groups: protein, carbohydrates, fat, vitamins, and minerals, adults, the elderly, and especially children need to include fresh milk in their daily diet to ensure sufficient micronutrients for rapid growth in height, weight, and brain development. Fresh milk offers a harmonious blend of nutrients that are easily absorbed, suitable for physiological needs, and safe for children. The calcium in fresh milk is naturally occurring and, therefore, more absorbable than calcium from other sources…
Prioritize choosing fresh milk with origins from New Zealand to give your child a solid start.
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Meadow Fresh fresh milk is directly imported from New Zealand, with its factory located in Christchurch. Meadow Fresh is currently available in the Vietnamese market with the following product lines: full cream, low fat, skimmed milk, and calcium max. The calcium max line is a standout product with added milk calcium for improved absorption and a higher calcium content compared to similar products.
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