Forest Fruit Once a Childhood Snack Now a Premium Urban Delicacy, Selling Out at Sky-High Prices

Nestled in the lush mountains of Western Vietnam, the wild elderberry, known locally as *trâm rừng*, *trâm mốc*, or *vối rừng*, thrives in its natural habitat. This resilient tree, perfectly adapted to the cool, mountainous climate, requires no cultivation or irrigation. Yet, each season, it bursts into a spectacle of delicate white blossoms, eventually yielding clusters of dark, juicy berries. A true gift of the forest, the elderberry stands as a testament to nature’s untamed beauty and bounty.

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Mention the forest ebony and many will recall the familiar nursery rhyme: “Rain falls softly, ebony bears fruit, young girls find their charm…”. These simple lyrics have been etched in the minds of Western children for generations, intertwined with the rainy season and clusters of ripe, dark purple fruit. As the first rains of late May arrive, the ebony tree blossoms and bears fruit, heralding a sweet summer.

Forest ebony, also known as wild ebony or forest olive, has long grown wild in the mountains of the Western region. This tree thrives in the highland climate, requiring no care or watering, yet produces tiny white flowers and clusters of dark, juicy berries. Locals call ebony a “gift from heaven” for its simplicity and abundance, bestowed by nature.

Ebony flowers typically bloom in early summer, pure white and emitting a subtle fragrance. As the flowers fall, green fruits appear, gradually turning red, then purple, and finally a glossy black when ripe. Each fruit is no larger than a fingertip, oval-shaped, but when ripe, it becomes a deep purple, plump, and irresistibly tempting. From late May to July in the lunar calendar is the peak season for ebony, when the trees are laden with fruit and markets, both rural and urban, are filled with its distinctive purple hue.

What makes forest ebony fruit unforgettable is its unique flavor: a blend of tartness, sweetness, and a hint of bitterness. It awakens the taste buds, leaving a lingering, familiar yet novel sensation. Western children often gather to pick and eat ebony fruit on the spot or enjoy it with salt and chili—a simple yet irresistible treat.

For urban dwellers, forest ebony sparks curiosity and novelty. Though small, it carries the essence of the countryside, serving as both a snack and a bridge to childhood memories.

Beyond its delightful taste, forest ebony is rich in nutrients. It contains vitamins A, C, riboflavin, thiamine, choline, folic acid, and niacin. Its primary sugars, glucose and fructose, provide energy and are easily absorbed.

Studies show that ebony fruit is high in polyphenol antioxidants, which stabilize blood sugar and protect insulin-producing pancreatic cells from free radicals. Polyphenols also reduce inflammation and slow carbohydrate digestion, preventing sudden spikes in blood sugar.

Additionally, the fruit’s abundant vitamin C and iron enhance hemoglobin production, improve oxygen transport in the blood, and detoxify the body. With about 55 mg of potassium per 100 grams, ebony fruit supports cardiovascular health, reducing the risk of high blood pressure, arterial hardening, and stroke. These benefits make forest ebony not just a snack but a valuable natural remedy.

Today, forest ebony is no longer an obscure rural fruit. Urban markets embrace it as an exotic, nutritious delicacy. On online marketplaces and e-commerce platforms, ebony fruit sells for 100,000–130,000 VND/kg, several times its former price. Despite the high cost, demand remains strong due to its unique flavor and health benefits.

In Nui To commune (Tri Ton, An Giang), many households still cultivate a few ebony trees around their homes. During the season, they harvest the fruit to supply neighboring provinces and Ho Chi Minh City. Ebony trees begin bearing fruit at seven years old and can live over 50 years, with older trees yielding more fruit. However, harvesting is labor-intensive: pickers must climb tall trees and carefully pluck each ripe cluster by hand.

Some farmers have begun cultivating ebony as a cash crop, creating an additional income source. This reflects the elevated economic value of a once-wild fruit.

For many in the Western region, ebony fruit is more than just a treat—it’s a symbol of memory. Images of barefoot children gathering to pick ebony, their laughter echoing through the forest, and the sweet taste on their tongues—all form an indelible part of their memories. The fruit evokes a sense of peace, recalling summers past. For those far from home, its flavor stirs homesickness, reminding them of childhood, family bonds, and simple yet sacred values.

Amidst a plethora of imported fruits, the small yet distinctly local forest ebony holds a unique appeal. More than a rural gift, it embodies the connection between humans and nature, between memory and the present. Each summer, as the purple fruit appears, it reminds people not just of a delicacy but of childhood, carefree days by the hills and forests of the Western region.

In today’s fast-paced world, forest ebony serves as a reminder of simplicity, peace, and the enduring essence of the countryside. This is what gives this small yet meaningful fruit its lasting value and charm.