What is Zalo OA? The most detailed guide on how to create a Zalo Official Account in 2023.

Nowadays, owning an online communication and branding channel is essential for every business. Zalo is one of the most popular messaging apps in Vietnam, and it has opened a new direction with Zalo Official Account (Zalo OA), making it easier for businesses to connect and interact with customers. So what is Zalo OA? How can you create an effective Zalo OA account? In this article, FPT Shop will provide you with the most comprehensive overview of Zalo OA and a step-by-step guide to creating an account. We hope that after reading this article, you will discover the secrets to optimizing and maximizing the potential of your business account on Zalo, opening the door to new opportunities and success.

What is Zalo OA?

Zalo OA (also known as Zalo Official Account) is a Zalo account specifically designed for businesses and organizations. Unlike personal accounts, Zalo OA provides many useful tools to help businesses promote products, customer care, and interact with the community effectively.

In simple terms, Zalo OA is like an “online store” on Zalo, where you can display products, share promotional information, and chat directly with customers. Businesses can use Zalo OA to send bulk messages, organize virtual events, and even sell directly on the application.

One highlight of Zalo OA is its ability to analyze data and provide performance reports. This tool helps businesses easily track the number of followers, views, and interactions, thus making accurate and effective business decisions.

With Zalo OA, all your business information and activities will be professionally organized, creating a reliable brand image with customers.

What types of Zalo OA are there?

Zalo Official Account (Zalo OA) is classified into three main types based on specific usage goals and needs. Let’s delve into each account type, including its benefits and policies:

Business Account

This account type is specially designed for businesses of all sizes, aiming to promote products, services, and interact with customers. Business accounts provide many effective management tools to help businesses track interactions, advertise products, and provide professional customer services.

Benefits:

• Access millions of Zalo users every day.
• Flexible advertising tools that help save costs and optimize ROI.
• 24/7 customer support through chatbots and automated messages.

Policies: Businesses have the opportunity to participate in promotional programs or discounted advertising organized by Zalo.

Content Account

This account type is suitable for individuals, organizations, or businesses focusing on creating and distributing content such as articles, images, videos, and more. The Content Account helps optimize visibility on users’ News Feed, thereby enhancing interaction and content dissemination.

Benefits:

• Optimize visibility on the News Feed, increasing interaction.
• Provide detailed statistics on views, interactions, and traffic sources.
• Ability to monetize content.

Policies: Published content must comply with Zalo’s regulations and standards, with the opportunity to participate in content partner programs.

Government Agency Account

Designed exclusively for government agencies and organizations, the Government Agency Account helps provide accurate information, support citizens, and promote agency activities and policies. This account type plays an important role in raising community awareness and building a reliable information channel between the government and the people.

Benefits:

• A reliable and official information channel with the public.
• Quick support in conveying new information and policies.
• Enhanced presence and reputation of the agency in the community.

Policies: Supported with priority by Zalo in development and optimization of the account, as well as in organizing online events.

Each type of Zalo OA account has its own characteristics and functions, suitable for specific user goals. By choosing the right account type, businesses and organizations can optimize interaction efficiency and brand promotion on the Zalo platform.

Why use Zalo Official Account?

Zalo Official Account (OA) has become an indispensable tool for businesses and organizations looking to expand their reach and enhance interactions with customers. Here are some reasons why businesses should choose Zalo OA as an excellent access channel:

Wide Audience Reach

• Extensive Coverage: With millions of daily active users, Zalo is one of the largest social networks in Vietnam. Using Zalo OA helps businesses reach a large number of potential customers.
• Precise Targeting: Zalo’s advertising tools allow you to target your ads to specific target groups, increasing conversion and ROI.

Effective Interaction

• Direct Connection: Zalo OA helps businesses establish a direct channel to interact, care for, and support customers, creating close and trustworthy relationships.
• Optimize Interactions: Analysis and reporting tools help businesses assess performance, optimize content, and advertising campaigns to enhance interaction.

Brand Building

• Increased Trust: An official and verified Zalo OA account enhances the trust and professional image of a business in the eyes of customers.
• Promote Brand Image: Zalo OA provides a platform to promote the image, products, services, and activities of a business to the public.

Increase Sales

• Stimulate Shopping: With Zalo Shop features and promotional campaigns, Zalo OA helps optimize the shopping process and stimulate sales.
• Customer Data Analysis: Provides detailed data on customer behaviors and preferences, helping businesses make smart business decisions and personalize offers.

A Comprehensive Guide to Creating Zalo OA from A to Z

Right now, we will guide you on how to create and use Zalo OA most effectively to boost your business activities in 2023. Let’s explore!

Step 1: Prepare all necessary information

• Personal Information: Full name, phone number, and personal email.
• Business Information: Business name, tax code, business address, and business phone number.
• Logo and Images: Official business logo and some images describing the business.

Step 2: Access the Zalo OA creation page

• Go to the official Zalo page for businesses here
• Log in to your personal Zalo account and select “Create Zalo Official Account”.

Step 3: Fill in the information

• Fill in personal information: Enter your personal phone number and the verification code sent via SMS.
• Fill in business information: Enter the business name, tax code, and other information.
• Upload Images: Upload the business logo and relevant images.

Step 4: Confirm the information and submit the registration form

• Double-check all the information you have entered to ensure its accuracy.
• Click “Submit registration form” to complete the process.
• After submitting the registration form, you will have to wait for Zalo to confirm your business information, which may take a few working days.

Step 5: Activate and use Zalo OA

• Once your registration form is confirmed, you can access and manage your Zalo OA.
• Start creating content, interacting with customers, and using advertising tools to grow your business.

Note: Read and comply with all Zalo instructions, rules, and policies to avoid account locking.

By following the steps above, you can create and manage a Zalo Official Account efficiently. Don’t forget to update your content regularly and interact with the community to build a positive image and strengthen customer relationships.

Frequently Asked Questions and Concerns about Zalo OA

When learning about Zalo Official Account (OA), many users and businesses often have common questions. Here are some frequently asked questions and answers:

Is Zalo OA free?

Zalo OA is basically free to create and use. However, there are some additional services and advertising features that businesses can choose to purchase at an extra cost to enhance account performance and reach.

Do I need to have a formal business?

Yes, to create Zalo OA, you need to have official and valid business information. This ensures that all OA accounts are official and trustworthy representatives.

Can I advertise on Zalo OA?

Yes, Zalo provides powerful advertising tools that allow you to create and manage advertising campaigns, target specific audiences, and track advertising performance.

How can I optimize the performance of Zalo OA?

To optimize the performance of Zalo OA, you should regularly post content, interact with users, use analytics tools to evaluate performance, and optimize your advertising campaigns.

Can my Zalo OA account be blocked?

Yes, if you violate Zalo’s principles and policies, your OA account may be blocked or deleted. It is important to read and comply with all Zalo instructions and rules to avoid any trouble.

Can I customize the interface of Zalo OA?

Zalo provides some tools and options to customize the interface and user experience of your OA account, but there may be some limitations depending on the account type and specific requirements.

Summary

Through the above questions and answers, we hope that you have a clearer understanding of Zalo Official Account and how it can help your business grow. If you find this article helpful, follow FPT Shop for more upcoming information!

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