As a leading fashion icon, Jennie always brings explosive effects to the brands she collaborates with. She achieves remarkable achievements such as selling out products in no time. Trends that were considered normal became elevated with Jennie’s touch. Recently, Jennie was officially honored as the most influential celebrity in the fashion industry in 2023.
On LinkedIn, Calvin Klein, the brand that Jennie represented, praised the positive effects she brought to the company. Specifically, “The launch of the ‘Jennie for Calvin Klein’ capsule collection has increased the brand’s search volume on Lyst by 22%, confirming Jennie’s natural and amazing appeal,” said a Calvin Klein representative.
It is clear that Jennie is a sought-after artist by many brands for collaboration. It is predicted that her strong and positive influences on the fashion industry will continue to grow.
The “Jennie for Calvin Klein” capsule collection has attracted global fashion enthusiasts’ attention, significantly boosting the brand’s growth in 2023.
In Korea, the black Adidas Samba OG sneakers have seen a significant surge in sales from 2022 until now. The local media even captured scenes of people bringing chairs and blankets to wait in front of the adidas store in Myeongdong to purchase these shoes.
In August, Jennie amazed the public by causing three items she wore to be sold out within a few hours.
The overall bib dress from FARFETCH and the edgy boots from XPD, which Jennie previously wore, have sold out globally.
Jennie also unintentionally helped a brand sell out a hoodie priced at 21 million after only three hours of her wearing it.
Despite being the ambassador of luxury brand Chanel, Jennie always diversifies her fashion style. Jennie appeared on stage in a floral corset crop top from Cider, and as expected, the top instantly became sought-after and sold out.
Rolling Stone magazine praised Jennie in an article titled “Jennie’s Influence: The BLACKPINK Star Sold Out a $16 Shirt in a Blink of an Eye.”
Fenco Lin and Yu Oppel, the founders of Cider, expressed their joy and honor when their design was worn by the top Kpop star like Jennie.
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