Tips for Getting More Views on Your TikTok Lives and Creating Successful Live Streams

The livestream feature on TikTok has received positive feedback since its launch, aiming to enhance entertainment and shopping experiences. The following article will guide you on how to livestream on TikTok to increase brand awareness and revenue for businesses and sellers.

Benefits of livestreaming on TikTok

TikTok is not a pioneer in the livestreaming field but is very popular nowadays. Here are the benefits that businesses gain from the livestream feature on TikTok:

Reduced shopping interruptions

TikTok livestreams are directly linked to the TikTok Shop from the live video. Users can conveniently shop directly within the video without having to switch to other apps as before.

Customers can still watch the live session and use promotional codes to make purchases.

Building brand along with selling

Short videos are easily accessible to viewers. Short videos convey brand messages and viewers can make direct purchases from them. This helps viewers have a complete shopping journey, while sellers also promote brand awareness and sales.

Requirements to go live on TikTok

To go live on TikTok, user accounts must be at least 16 years old and have more than 1000 followers. Users over 18 can earn additional gift points on this platform.

If you do not have 1000 followers or your account is not 16 years old or older, the livestream option will not be displayed.

Elements that make a successful TikTok livestream

Announce the livestream time

To livestream on TikTok with many viewers, first determine the livestream time and choose a time with many users. However, you should consider the target audience that will use TikTok at what time of day.

You should post on your fan page to announce the livestream time, reminding customers of your brand and the upcoming livestream session.

Livestream duration

One thing to note is the livestream duration, the ideal duration is 30 minutes.

Maintain active status

You have to post a video before the livestream because a special icon will appear when users enter the video that has been posted during the livestream time. This icon allows viewers to access the livestream in the For You section.

Sound and light

Lighting is an important factor in attracting viewers. Poor lighting can make viewers uncomfortable and leave the livestream.

Next is the sound factor, you must ensure that viewers can hear everything you say without being distracted by surrounding noise. So, choose a quiet place to livestream.

Safe livestream connection

Content creators can filter features to protect livestream videos such as blocking someone from entering the video, muting viewer comments, etc.

Planning

If you want to sell products through livestreams, you must prepare the script, livestream content, products, etc.

Interaction with viewers

Sellers can easily interact and answer viewers’ questions in real-time with the Q&A feature to engage viewers.

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How to livestream on TikTok with many viewers

Build a standout brand

Building a good brand will create trust in the eyes of users, such as building a clear, transparent profile, specific details of products/services, beautiful and professional images.

Posts, videos on the fan page must be written accurately and have readable content. To reach more customers with livestreams, share additional valuable information.

Focus on specific products

You should choose the right time to post, attract more viewers, and interact with users. Continuously build content and focus on sharing quality content to make viewers trust your brand.

Encourage viewers to like, share, follow

The way to livestream on TikTok with many viewers is to encourage viewers to like and share the livestream. This helps create connections and has a high impact in increasing the number of viewers.

If you do not receive feedback, you can use other tricks to stimulate interaction, such as creating mini games with prizes.

Responding and interacting with viewers will help increase the level of interaction. The more livestream comments, the more likely it will appear on users’ newsfeeds.

Build livestream advertising groups

The TikTok platform is also connected to other popular social media platforms, so you can share lives in groups. To attract more viewers to your livestream, you can post in groups without moderation.

However, for effectiveness, you should choose groups that are relevant to your topic or product, avoid posting in unrelated groups in large quantities, and prevent spam that can negatively affect your account.

Share experiences and sell

In addition to introducing products, you should share useful information related to the products you are selling to build trust with viewers. You can split the ratio into 80% knowledge-sharing content and 20% livestream sales content.

For example, if you sell functional foods, not only introduce the details and effectiveness of the product. You should also share additional test stories from yourself or customers who have used the product to build trust in the product. If you livestream too much sales content, users will feel annoyed and not want to watch again.

Conclusion

FPT Shop has shared how to livestream on TikTok with many viewers to help sellers increase interaction with viewers and effectively increase revenue. Livestreaming not only sells products but also enhances brand trust and recognition.

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