To increase your TikTok account’s followers quickly and attract viewers, you need to have engaging and unique content that is suitable for the viewers’ preferences. Additionally, you also need to choose the right TikTok posting time. If you are in the process of building your channel and are unsure of when to post, do not miss the article below.
Understanding TikTok
Firstly, let’s briefly understand TikTok, the current trend, and the golden posting times. When we have a basic understanding, it will be much easier to choose the right posting time.
What is TikTok?
TikTok is a popular social media platform that is attracting millions of subscribers. This platform was researched and developed by China and officially launched in 2017 (the original version was Douyin). The platform operates quite simply, mainly with short videos ranging from 15 seconds to a few minutes.
To make it more convenient for users, TikTok also allows you to edit photos, videos, and create unique effects directly on the platform.
What is the trend to be popular on TikTok?
The TikTok trend refers to short videos that are prioritized to reach more users. You can also understand it as an algorithm that TikTok uses to recognize attractive content and increase its accessibility. Once your video becomes a trend, both interactions and followers will increase rapidly.
What are the golden TikTok posting times?
The golden posting times for TikTok refer to the time period when users access the platform the most. If you post during these times, you will reach more people and have a higher chance of being featured. However, each product and type of video will have a different target audience, so the posting times may also vary.
Why are TikTok posting times crucial?
It can be said that TikTok posting times are crucial as they directly affect the number of views and interactions with your videos. If you choose the right posting times, your videos will easily attract viewers, resulting in a high interaction rate and the potential to become popular on this social media platform.
Revealing the most view-attracting posting time slots
If you are building a TikTok channel, you need to know the following posting times to choose the most suitable time to upload your videos.
- 6am – 9am: During this time slot, users usually have breakfast while browsing TikTok. Therefore, if you post during this time, your video’s content should be inspiring, motivational, and highly entertaining.
- 11:30am – 1:30pm: This time slot is the lunch break, especially for office workers. If you post at this time, your videos will attract more viewers.
- 6pm – 8pm: This time slot is also called the prime time because a large number of users access TikTok. They usually have the need for entertainment, relaxation after a long, tiring day, or catch up with the latest news. Therefore, you can prioritize posting videos from 6pm to 8pm.
- 10pm – 12am: This time slot is for Gen Z, gamers, IT enthusiasts, etc. If your video targets these audiences, choose the time slot from 10pm to 12am to post your video.
The most effective TikTok posting times according to the research by Influencer Marketing Hub
You can also refer to the TikTok posting times based on the research conducted by Influencer Marketing Hub. The specific times for each day are as follows:
Day |
Golden TikTok posting times |
Monday |
6am, 10am, 10pm |
Tuesday |
2am, 4am, 9am |
Wednesday |
7am, 8am, 11pm |
Thursday |
9am, 12pm, 7pm |
Friday |
5am, 1pm, 3pm |
Saturday |
11am, 7pm, 8pm |
Sunday |
7am, 8am, 4pm |
How to find the most effective TikTok posting times in 2023
Besides the suggested posting times mentioned above, you can also discover your own golden posting times for videos that easily become trends. You can follow the steps below:
Step 1 – Switch to a Pro Account
Firstly, you should switch your TikTok account to a Pro Account to access TikTok analytics. This section allows you to view data and analyze the effectiveness of your TikTok posting times.
Log in to your TikTok Pro Account – select Profile – choose the three-dot icon – select Manage My Account – Switch to Pro Account – select the account type for your channel and follow the instructions.
After switching to a Pro Account, you can go to the Analytics section in the settings menu to view the analyzed data.
Step 2 – Familiarize yourself with Analytics
- Overview section: This tab provides information about video views, the number of followers, and profile views.
- Content section: You can view the statistics of each post, such as likes, views, and average watch time.
- Follower section: You can track the growth of followers and their interactions with your content, including their locations.
Step 3 – Choose preferred regions and locations for your videos
To optimize your TikTok posting times, you need to determine the area where you target the viewers. Choose the Followers tab, then select Top Territories.
Step 4 – Find the posting times when your followers are most active
With the Analytics tool, you can see the activities of your followers, especially the posting times when they are most active. Click on the Followers tab, then select Followers Activity.
Step 5 – Use the analytics data to determine your golden posting times
Click on the Content tab in the analytics window to monitor the performance of your previous posts, such as likes, comments, shares, reach, average watch time, etc.
Important notes about TikTok posting times
During the process of finding the golden TikTok posting times, you need to consider some important points:
Avoid posting too many videos in the same time slot as it may overload your viewers and they may not be able to watch all of your videos.
You can also break all the rules by posting videos at different times if:
- Increase the frequency of posting videos on TikTok.
- Join challenges and trends on the platform.
- Use relevant hashtags based on the trends.
- Collaborate with KOLs and TikTokers who have a high influence in the community.
- Interact with other posts on the platform.
- Stay updated with the latest algorithm changes.
- Create multiple high-quality and unique content on TikTok.
Conclusion
So, this article has helped you gain a comprehensive understanding of TikTok posting times and how they can help attract viewers and increase followers for your account. We hope that through this content, you will be able to build a successful channel!
Furthermore, if you do not have a suitable tool to manage your TikTok account, you can purchase high-quality laptops from FPT Shop to easily create content and enjoy TikTok. We always guarantee the best quality and value for you:
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