At the “Beautiful, Healthy, Chill Pregnancy” event, attended by actress Vũ Ngọc Ánh and Morinaga’s brand ambassador in Vietnam, entrepreneur and singer Thúy Vân, Morinaga Lê Mây Vietnam (MLV) unveiled three strategic products from the Morinaga E-Okasan nutritional supplement line. Vietnamese consumers can now find these new Morinaga Eokasan products on shelves: the ready-to-drink Morinaga E-Okasan Vanilla Nutrition Drink and two convenient bar supplements in milk tea and coffee flavors. The new lineup, with the tagline “Light – Delicious – Perfect for Pregnant Moms,” fully meets the nutritional needs and refined tastes of expectant mothers.
Expectant mothers experience the new Morinaga E-Okasan products
E-Okasan is a specially formulated nutritional supplement for pregnant and breastfeeding women, providing a balanced mix of essential vitamins and minerals like calcium, folic acid, and fiber. Morinaga E-Okasan leads the trend of low-sugar, light-tasting, and easy-to-drink supplements, ensuring mothers receive adequate nutrition alongside their daily meals for a healthier pregnancy.
Beyond its convenient packaging, Morinaga E-Okasan focuses on a mild, palatable flavor, ideal for mothers experiencing morning sickness. One attendee shared enthusiastically, “It tastes like milk tea, delicious and caffeine-free, which makes me feel much safer during pregnancy.” Another added, “The sweetness is just right, and it’s so easy to drink. I can have 1–2 bottles a day without feeling overwhelmed.”
Brand ambassador Thúy Vân shared her own motherhood journey at the event: “As a mother, I value balance in life. E-Okasan’s light taste and ease of drinking give me confidence, especially since it’s from a Japanese brand with over 100 years of trust.”
Thúy Vân shares her motherhood journey at the event
The launch event was more than a product introduction—it was an inspiring experience for expectant mothers. It began with skincare advice from medical experts, helping mothers understand their changing bodies and how to protect their skin. Guests then participated in a gentle yoga session to regulate breathing, reduce stress, and promote deep relaxation. Insights from specialists on choosing quality products further empowered mothers in their pregnancy health journey.
Mothers relax with Morinaga E-Okasan at the event
These activities were rooted in Morinaga E-Okasan’s “Body–Mind–Spirit” philosophy, promoting a positive pregnancy with comprehensive care for both mother and baby. This philosophy was reinforced by a presentation from a doctor at Hùng Vương Hospital, covering nutrition, mental balance, and product value.
Mothers relax their minds with pregnancy-specific yoga poses
Through these experiences, Morinaga E-Okasan highlights its standout features: trendy flavors that let mothers enjoy favorites like milk tea or coffee without compromising safety or nutrition. The compact bars in milk tea and coffee flavors are caffeine-free, with a reasonable calorie count, perfect for office snacks or a healthy morning coffee alternative. The ready-to-drink milk product, designed specifically for the Vietnamese market, reflects a deep understanding of local nutritional needs and consumption habits. It’s the ideal choice for mothers seeking convenience—whether on the go, after yoga, or as a nutrient-rich snack during pregnancy.
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