How to

Master the Skills of a Content Marketing Expert

The field of content marketing is constantly evolving. Having basic writing skills, such as storytelling, only satisfies one aspect of the job. Content marketers require additional skills to be successful. If you are an employer and are looking to hire a content marketing professional, what criteria do you rely on? Let's take a look at the skills of a content marketing expert together at Mẹo Hay.

Administrator

16 December, 2023

187

Content Marketing, in concept, is the creation of a large amount of valuable information for their target audience. Content Marketing can include videos, infographics, but cannot neglect the traditional way of writing. Without the ability and experience in writing, a Content Marketing expert can miss out on a crucial part of their career.

Take a look at Stephen King’s words – one of the most powerful writers in the world. Blogger Jon Morrow compiled a collection of inspiring quotes from King about writing in his book “On Writing”. If you want to delve deeper, then buy a book by King on Amazon. Any professional writer should read this book.

When reviewing applications, pay attention to the writing skills of the candidates. It’s not just grammar and style, but it also shows who the candidates are. A CV is a tool to check well.

See how candidates present their CVs. Does it match what you want to see in your business content? Check their writing style to see if it matches the business’s content guidelines.

Another way to evaluate a candidate’s writing skills is to consider how they present clear and quick opinions while providing value. Lengthy explanations can make your target audience, your business’s readers, bored. Therefore, a good Content Marketing expert needs to demonstrate professionalism in presentation.

Understanding and Sensitivity to Trends

When a Content Creator works, they will constantly observe new trends and tools in the industry. This allows them to optimize and promote content effectively for your business.

Similarly, a Content Marketing expert should grasp the main trends that bring benefits to accessing and popularizing a business. For example, a blog post headline referring to a relevant current trend can bring a lot of traffic to a business’s website. People will discuss or search for that topic on Social Media, Google; hence it will benefit the business when you have a Content Creator who knows how to use that advantage.

Creativity

Content Marketing is all about creativity. Without this essential skill, your Content Creator will not be able to take your business far. Creativity makes your business stand out from competitors’ content online every day. Without creativity, your business’s content will not have the ability to attract and retain visitors to the website, Social Media, blog, etc. They will go to your competitor. What is considered creative in Content Marketing? Here are some ways for you:

Use catchy, provocative headlines to increase CTR
Create your own infographics, images
Video is also a powerful element in any Content Marketing strategy.

When evaluating a candidate’s creativity, see if they have any examples of creative projects they have done to share with you. It doesn’t necessarily have to be related to your field. But use those models to evaluate if the candidate deserves and has great potential for development.

Commitment to Continuous Learning

Marketing is a field that never stops. It changes every day. Content Creators need to know how to update their knowledge and why they should do so. Commitment to learning, even after completing university education, is a necessary requirement if they want your business and they themselves to grow. Learning means progress, and this progress will help Content Creators have what they need to work effectively over time.

If a Content expert chooses to confine themselves to outdated knowledge, it will ruin your business’s effectiveness. Just as adapting to trends, Content Marketers must know how to practice, how to approach advanced methods over time. The learning skills will help the candidate have a much bigger advantage than those who are stuck in the past.

There is no better explanation than the words of Jiddu Krishnamurti about the importance of learning: “There is no concept of ending in education. Learning is not about reading a book, passing an exam, and completing it. Life, from the moment you are born until the moment you die, is a process of learning. Learning never ends, and a quality education means lifelong learning.”

To evaluate a candidate’s ability to learn, look at the recent certificates, degrees, short courses they have achieved. The two most important certificates that they should have for the role of Content Marketing are: Inbound Marketing, Content Marketing.

If they don’t have relevant certifications or don’t pursue learning, it shows that they are not well-prepared to enter the Content Marketing industry compared to those who have them.

Positivity

In this article, meohay.vn quotes the importance of this skill by telling a story of someone who used the Social trend to transform negative views into positive ones in life. This is a true story.

About 4-5 years ago, Annaliese Henwood was a very negative person. One day, she decided to eliminate her negativity, and that’s when she started the 100 Days of Happiness challenge on Facebook.

This challenge is about sharing a photo and a positive message, gratitude for life every day, for 100 days. It can also be a series of videos.

Annaliese Henwood experienced 100 days, without missing a single day, and it coincidentally ended on her 25th birthday. The biggest lesson she learned was that life would be much easier when you can see something positive every day. From that challenge, she decided never to let negative thoughts invade her thoughts and actions.

Can you see the correlation between the positivity of a Content Creator and your business?

When a business checks each candidate’s profile and sees signs of pessimism, remember that: pessimism can infiltrate your business’s web content. Your target audience wants to be inspired by your brand, so you need to find someone who truly has a positive mindset to create what customers want to read. Someone positive will have the necessary skills to inspire while someone negative may drag your business down.

Speed

If your business wants to keep up with the outside flow of creative content, then you need a Content expert who can create and share content regularly, quickly without compromising quality. Speed is also similar to skill #1, where writing needs to be of high quality.

You will find that quality always prevails over quantity in Content Marketing. This is true. But that doesn’t mean that creating content quickly will have a negative impact. You need someone who can keep up with speed without compromising the quality of the Content.

Organization

A Content Creator should know how to organize in a way that others can understand and follow. Teamwork is the focus in Marketing and goes hand in hand with Sales. You need a Content Creator who knows how to collaborate with others. Work efficiency depends on organizing the team, and so does your business.

Content Marketing means being organized in the following ways

+Building an On-Offline system
+Third-party tools
+Content calendar
+Content strategy
+Building a timetable system for blogs, Social Media

Research

A Content Marketing expert is someone who is constantly researching how to create high-quality Content. When you definitely want to attach links to other parts of your blog, website, then attaching outbound links will improve the website’s authority, SEO. It benefits the reader, and helps you build relationships with those who quote you.

Research skills are a requirement for Content Creators who want to work for businesses. For example, your staff can use this skill to spy on competitors to see what they are doing, and what your business can do better than them.

Communication

Each piece of content that content marketers reflect represents the style and personality of each business. Communication can be in writing or oral. A professional Content Marketeer will know what they need to communicate and how to communicate to convey the message of your business to their customers. If your candidate can write in a way that represents your brand, then they may be suitable for your business. Communication in writing can be one of the most important skills on this list. The content they create can close sales or create sales opportunities.

Another form of communication is speaking. Not only for creative work, but Content Marketer also needs to speak for external communication. A Content expert needs to present why they are doing what they are, how it benefits your business, and they will need to interpret the work proven effective through ROI. Communication in words is as important as communication in text.

Patience and Persistence

Although they sound like two different skills, they actually complement each other. Content Marketing does not produce results immediately, especially when building from scratch. It is part of the Inbound process – it takes time. However, with patience, you will see the boost your business is looking for. If a Content expert can work long-term (with patience), then that is a good candidate for that role.

Persistence is working hard every day despite being affected. Content Marketing is a difficult and demanding job. The ideal candidate should know how to maintain the energy to work. When they are determined and persistent, they will bring more positive results than those who do not make similar efforts or quickly give up.

Building Business Brand

If you have the opportunity to engage in content marketing activities to develop a brand, you will also accumulate strategic-oriented skills. This job requires creativity, and it can show an employer your expanding abilities besides writing content. This is also a supporting skill for the content strategy building process.

Building Personal Brand

Use social networks and online platforms for people to know your abilities. For example, use LinkedIn to publish articles related to the industry or information that you think is useful. This will help connect you with experts and expand opportunities.

Content marketing is still a relatively new profession with many opportunities for development. Whether you are a writer, a freshly graduated student, or looking for a career change, content marketing is a perfect choice for those who love creativity.