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The 400-Year-Old Market in Hai Duong Where Haggling is a “Unspoken Rule” for a Unique Reason

The unique feature that sets Dinh Ca Market (Ninh Giang, Hai Duong) apart from others is its unspoken rule of 'no haggling'. In this market, you won't find the typical back-and-forth negotiations between buyers and sellers. The sellers don't inflate their prices, and the buyers don't bargain, creating a refreshingly straightforward transaction experience.

Administrator

5 December, 2024

Legend has it that Dinh Ca Market, located in Hai Duong Province, dates back to the Thai Hoa era (1676–1679). The market is intimately tied to the story of Dinh Ca, a majestic temple erected to honor a brilliant general who valiantly fought to save the country. According to folklore, after the general’s heroic sacrifice, the locals built a shrine at the very spot where he fell, perpetuating his memory and honoring his valiant deeds.

This ancient temple, Dinh Ca, is not merely a sacred place of worship but also a witness to history, having endured the vicissitudes of village life through countless generations. Annually, with the advent of spring, locals and visitors alike flock to this vibrant market, partaking in the festive atmosphere of this unique new year fair, thereby expressing their gratitude for the ancient general’s meritorious deeds.

What sets Dinh Ca Market apart is its unspoken rule of “no haggling.” Neither sellers nor buyers engage in bargaining; instead, all goods are honestly priced, and this tradition is adhered to with mutual respect and trust. This unique aspect reflects not only the beauty of the trading culture but also the profound respect and faith that exists between people. Visitors who come to the market during the festive season often purchase at least a small item, not only for good luck and blessings in the new year but also to contribute to preserving the traditional charm of this rustic market.

On the second day of the Lunar New Year, as the first rays of dawn break, the market bustles with activity. The air is filled with the vibrant hues of spring, as a plethora of goods are displayed: fresh flowers and juicy fruits, traditional cakes, vibrant potted plants, and exquisite handicrafts. The lively atmosphere is enhanced by the sounds of laughter, vendors’ calls, and well-wishes for a prosperous new year, creating a symphony that heralds good fortune, wealth, and joy.

Adding to the allure of this rustic market during the festive season are the traditional folk games organized within its premises. The elderly enthusiastically engage in Chinese chess, while the young participate in blindfolded catch-the-goat, tug-of-war, and cockfighting, among other games. These activities infuse the market with a joyous and vibrant ambiance, deeply rooted in the cultural heritage of the nation.

After wandering through the market and making their purchases, visitors often head to Dinh Ca Temple to offer incense and pray for peace, happiness, and a bountiful harvest in the coming year. They can also admire the temple’s unique architecture and delve into the history and culture of Ninh Giang. Thus, Dinh Ca Market is not merely a place for commerce but also a sanctuary for preserving and promoting the traditional culture, a bond that unites the community, and a spiritual anchor for the locals during the Lunar New Year celebrations. For these reasons, this extraordinary market is cherished, preserved, and passed down by generations of locals.