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Why Is Purple Corn So Popular Despite Its Smaller Size?

Introducing the new and intriguing purple corn - a miniature marvel that's just one-third the size of regular corn. This colorful corn variety is taking the market by storm, with its unique appeal that goes beyond the familiar yellow corn we all know. Get ready to be captivated as we delve into the wonders of this petite purple treat!

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14 July, 2024

Purple Corn: A Delicious and Nutritious Treat from Peru

1. What is Purple Corn?

Purple corn, or Zea mays L., is a unique variety of corn native to Peru. It is often used as a food and beverage ingredient. The purple corn found in the market today is a hybrid variety, with a mix of purple and white kernels, originating from Thailand. This type of corn has high yield and can be grown in various soil types.

Purple corn, scientifically known as Zea mays L., originates from Peru.

Not only does purple corn have an intriguing color, but it is also packed with nutrients such as vitamins, minerals, and high levels of antioxidants, making it a healthy choice. It can be cooked and enjoyed as boiled corn or made into delicious corn milk. Currently, this variety of corn is a specialty of the H’Mong people and is mainly grown in the northern provinces of Ha Giang, Lao Cai, Lai Chau, and Son La.

2. Why is Purple Corn in High Demand?

Despite its small size, about one-third of the average corn cob, purple corn has captivated consumers with its unique purple color and distinctive shape. Moreover, it offers a chewy texture and a delightful aroma, making it tastier and more nutritious than regular corn.

Purple corn’s unique color, shape, and delicious flavor make it a sought-after choice.

According to Ms. Pham Thi Nhung from Long Bien, Hanoi, a bundle of 20 purple corn cobs costs around VND 120,000, including shipping fees when purchased online. Despite their small size, these cobs are filled with plump and flavorful kernels.

A bundle of purple corn cobs costs approximately VND 120,000.

In July 2022, the price of purple corn ranged from VND 4,000 to VND 5,000 per cob, slightly higher than regular corn. However, Ms. Nhung shared: “I thought people would criticize me for buying expensive corn, as regular corn in our local market costs only VND 3,000 per cob, and these purple cobs are much smaller. Surprisingly, everyone loved it! The elders, children, and women in the neighborhood all enjoyed it, and I had to place more orders to meet the demand.”

3. The Benefits of Purple Corn

According to TS. Tran Cong Luan, Director of the Ho Chi Minh City Institute of Ginseng and Medicinal Materials, purple corn is rich in C3G (Cyanidin 3-glucoside), a type of anthocyanin that helps reduce the activity of harmful free radicals produced when the body is tired or stressed, thereby slowing down the aging process.

Purple corn contains high levels of C3G, which has potential cancer-fighting properties.

C3G has been found to possess anti-aging properties six times more potent than those of vitamin E. It also inhibits cancer cell growth, reduces tumor size, and helps prevent aging and cancer. Additionally, it plays a role in combating obesity and diabetes.

Purple corn is also a good source of dietary fiber, essential amino acids, phenolic compounds, and minerals such as iron, zinc, manganese, and potassium, providing numerous health benefits and helping the body stay strong and resilient against diseases.

The above information highlights the fascinating qualities of purple corn, and we hope it has provided you with valuable and intriguing insights.

Frequently asked questions

Purple corn has gained popularity due to its unique color, health benefits, and versatility in culinary applications. Its smaller size compared to other corn varieties doesn’t seem to hinder its appeal.

Purple corn is rich in antioxidants, particularly anthocyanins, which give it its distinctive color. These antioxidants have anti-inflammatory and disease-fighting properties, and may promote eye health, improve blood flow, and reduce the risk of certain cancers.

Purple corn can be used in a variety of dishes, both sweet and savory. It is commonly used to make purple corn flour, which can be used for baking or as a natural food coloring. It is also a key ingredient in traditional Peruvian drinks like chicha morada, and can be added to smoothies, yogurt, and desserts for a boost of color and nutrition.

Purple corn can be found in specialty grocery stores, health food stores, and online retailers. It may be available fresh, frozen, or in the form of flour, extract, or juice.

Yes, purple corn can be grown in home gardens. It prefers warm, sunny conditions and fertile, well-drained soil. Starting with seeds or seedlings, you can expect to harvest the corn when the kernels are plump and juicy, typically within 90-120 days after planting.