Vietnam’s online community was recently abuzz with images of a familiar condensed milk brand, Ong Tho, sporting a unique new packaging. Departing from the traditional tin or paper boxes, the new Ong Tho milk now comes in a tube-like packaging reminiscent of a toothpaste tube, complete with a twist cap at the bottom.
Ong Tho condensed milk in a toothpaste-like tube
Despite no official statement from Vinamilk, the single image was enough to spark excitement among netizens.
Source: Facebook
Soon, numerous posts about the tube-shaped Ong Tho milk flooded Facebook, quickly garnering over 10,000 likes and more than 1,000 comments, highlighting the product’s undeniable appeal.
Source: Facebook
The majority of comments expressed enthusiasm for the new design, citing its convenience and compactness. The twist cap makes it easy to seal and store, and the tube’s portability means you can enjoy delicious ca phe sua nong (hot milk coffee) or dip your bread in sweet Ong Tho milk anywhere, anytime.
Source: Facebook
While most reactions were positive, a few dissenting voices emerged, suggesting that the resemblance to toothpaste tubes was off-putting and could lead to confusion. Some also expressed concerns about the environmental impact of the plastic packaging and their reluctance to depart from the familiar tin cans.
Source: Facebook
In reality, tube-like packaging for milk is not a novel concept and is commonly used by foreign dairy brands. However, it is a relatively uncommon sight in Vietnam, where local dairy companies have yet to adopt this packaging style. Vietnamese consumers who wish to purchase milk in tubes have had to resort to ordering from foreign brands in countries like Thailand or Germany.
Source: Facebook
While we await official confirmation, leaked images from distributors and sales representatives suggest that this could be Vinamilk’s first move in 2021, setting the stage for an exciting year in Vietnam’s dairy industry.
Source: Facebook
The introduction of this innovative packaging for a well-loved product like Ong Tho condensed milk underscores the evolution of Vietnam’s dairy industry and Vinamilk’s pioneering spirit.
Vinamilk’s pioneering spirit
This new packaging is sure to be a hit among consumers, not only because of Vinamilk’s longstanding reputation as Vietnam’s leading dairy brand but also due to the creativity and convenience it offers. It marks yet another significant step forward in Vinamilk’s pursuit of the “Vietnamese Dairy Dream.”
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