How To Discount Products On TikTok Shop: A Simple Guide For Sellers

How to Set up Discount Product Price on TikTok Shop

Reducing product prices on TikTok Shop is relatively simple, and you can effortlessly do it with a few basic steps. If you want to set up a discount for a product on your TikTok Shop but don’t know how, check out the information that FPT Shop shares in the article below.

General Understanding of Discount Codes on TikTok Shop

Before delving deeper into how to reduce product prices on TikTok Shop, you need to grasp the fundamentals of these codes. TikTok Shop has emerged as a popular e-commerce platform with a vast user base. To enhance sales effectiveness, TikTok Shop has introduced a feature that allows sellers to create discount codes for their products. However, this feature and the process of reducing product prices on TikTok Shop remain unfamiliar to many users.

See more: What is TikTok Shop? How to Register an Account and Sell Products on the Platform?

Discount codes are a commonly used marketing tactic employed by businesses or sellers to attract more customers, leading to increased sales performance. E-commerce platforms today utilize discount codes to entice more customers to their platforms.

Discount codes on TikTok Shop operate similarly, offering varying discounts depending on specific orders or items. There are various types of discount codes available, and consequently, the method of reducing product prices on TikTok Shop may differ slightly in terms of applicable conditions, value, and more.

Creating discount product prices on TikTok Shop serves as a tool for sellers to boost their order volume, promote products, and increase the number of followers and trust in their store.

How to Set up Discount Product Price on TikTok Shop

The rapid growth of online shopping channels has simplified the process of buying and selling. Large enterprises and small businesses alike can now sell their products on e-commerce platforms, such as TikTok Shop, resulting in increased competition. This has compelled shops to adopt customer acquisition “strategies,” including the creation of discount codes. Therefore, the three fundamental steps involved in reducing product prices on TikTok Shop are:

Step 1: Access **TikTok Shop** on your device and select **Seller Center**.

Step 2: Select **Promotions** on the screen and click on **Promotion Tools**.

Step 3: Finally, set up your desired discount code to complete the process of lowering product prices on TikTok Shop.

After successfully accessing the Promotion Tools section on TikTok Shop, you will see four different types of discount codes displayed: Flash Sale, Product Discount, Shipping Discount, and Coupon. Depending on the purpose of creating a product discount code, choose and set up one of the four types mentioned above.

Establish Product Discount

The first discount code creation method on TikTok Shop that FPT Shop wants to share with readers is the Product Discount section. This discount code type applies when you want to offer a direct discount on a specific product you are selling. The steps to create a product discount code include:

Step 1: In the **Promotion Tools** section, select **Create Product Discount**.

Step 2: Proceed to fill in all the information required by TikTok Shop, including the promotion name, start and end times, etc. After completing this, choose the type of discount you want to apply as a percentage or a fixed price.

Step 3: Continue to select the products that will be covered by this promotion and then set the promotional price for all the products you have chosen.

Step 4: Check the box **I have read and agreed to the terms and conditions** of TikTok Shop’s seller promotion tool to proceed. Finally, click **Submit** to complete setting up the product discount price on TikTok Shop.

Establish Shipping Discount

If you want to reduce shipping costs for items in your store, follow the instructions below:

Step 1: Select **Shipping Discount** in the **Promotion Tools** section for your products.

Step 2: Fill in all the information requested by TikTok Shop, including the promotion name, the time (limited-time or unlimited promotion), and the shipping region to which it applies.

Step 3: Create a shipping discount for the order based on your requirements. Sellers can choose to discount a portion of the shipping fee or the entire fee. Additionally, they can set conditions for applying this discount code, such as a minimum order value or a minimum order quantity.

Step 4: Select the products to which the shipping discount code created will be applied. You can choose specific products or your entire store.

Step 5: Click the **Submit** button to confirm the completion of creating a discount code on TikTok Shop.

Establish Flash Sale

The Flash Sale section is quite similar to the Product Discount section, and the code creation steps are the same, so you can follow the instructions for setting up a Product Discount above. Additionally, sellers should note a few things:

• The product price for this type of offer must be less than or equal to the lowest order value that customers have paid in the last 30 days, excluding tax, shipping fees, or other TikTok Shop discounts. The price may also be lower than the original product price.
• If a product is applied to multiple flash sales and discounts simultaneously, the flash sale will take precedence.

Establish Coupon

The last section in TikTok Shop’s Promotion Tools is Coupons. To create a coupon for a product you are selling, follow these steps:

Step 1: In the **Promotion Tools** section, select **Create New Coupon**.

Step 2: Fill in all the information required by TikTok Shop, such as channel type, coupon name, start and end times for this coupon, and the period during which the coupon will be valid.

Step 3: Create a coupon based on your store’s campaign. When creating a coupon, you need to ensure that all the information is complete, including the conditions for applying the coupon, the discount level of the coupon, the maximum number of coupons that a buyer can apply when making a purchase, the products that can use this coupon, etc.

Step 4: Finally, click **Submit** to confirm and complete the creation of a coupon for the product you are selling.

How to Check Created Discount Codes?

After completing the process of reducing product prices on TikTok Shop according to the four types of discount codes mentioned above, you can check the success of your action.

Step 1: Access **TikTok Shop** on your device and select **Seller Center**.

Step 2: Select **Promotions** and choose **Sales Promotions**.

Step 3: Continue to click on **Seller Vouchers** and select **View Details** to check the discount codes you have created and are currently valid.

Notes When Creating Discount Product Price on TikTok Shop

When implementing the method of reducing product prices on TikTok Shop, you need to pay attention to the following:

• After successfully creating a discount code on TikTok Shop, you can only change the name, quantity, and end time of the discount code. Other information cannot be changed, so consider carefully before clicking Submit.
• For unreleased or excluded TikTok Shop discount codes, you can edit all other information to better align them with your store’s campaign.

How to Get Discount Codes on TikTok Shop?

As a consumer, you certainly won’t miss the extremely attractive discount codes on the online shopping platform TikTok Shop, right? To apply these money-saving codes when making a purchase, you just need to follow these steps:

Step 1: Access the **TikTok** application on your phone