Introducing the CHIN-SU Story: New Hủ Tiếu Mỹ Tho Thanh Xuân and Phở Bò Pasteur

Introducing the latest ready-to-eat products from CHIN-SU Story: Mỹ Tho Thanh Xuân Hủ tiếu and Pasteur's Phở Bò. These new additions bring the delicious and flavorful taste of Vietnamese cuisine.

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When it comes to Vietnamese cuisine, traditional dishes that are deeply rooted in the nation’s culture cannot be ignored. Among them, dishes made from rice such as… are favored by both local and international diners.

Through efforts, research, and development, CHIN-SU has successfully encapsulated the traditional flavors of Vietnamese cuisine in convenient ready-to-eat products.

1Product Launch

CHIN-SU Story continues to introduce 2 new ready-to-eat products

In 2023, marking the beginning of the journey to discover the flavors of Vietnam, CHIN-SU introduced its product line in collaboration with Phở Thìn Bờ Hồ – a traditional pho restaurant since 1955.

The product successfully recreates the full flavor of the famous traditional pho, with its delicious pho noodles combined with rich broth. Thanks to this, consumers can easily enjoy the authentic taste of Phở Thìn Bờ Hồ anywhere.

Following the success of the Phở Story – Phở Thìn Bờ Hồ product, right before the Lunar New Year, CHIN-SU Story continues to introduce 2 new ready-to-eat products: CHIN-SU Phở Story – Phở bò Pasteur and Hủ Tiếu Story – Hủ tiếu Mỹ Tho Thanh Xuân, promising to bring new and exciting culinary experiences.

2Product Overview

Hủ Tiếu Story – Hủ tiếu Mỹ Tho Thanh Xuân

Hủ Tiếu Story – Hủ tiếu Mỹ Tho Thanh Xuân

Hủ tiếu Mỹ Tho Thanh Xuân is a combination of CHIN-SU’s high-quality production technology and the 4th generation traditional recipe that made the reputation of Thanh Xuân hủ tiếu restaurant. The product is made from fresh ingredients, bringing the delicious and flavorful taste of Mỹ Tho seafood-style hủ tiếu.

Phở Story – Phở bò Pasteur

Phở Story – Phở bò Pasteur is a product selected from the “Southern-style” pho eating, inspired by Phở Pasteur street, which housed numerous pho restaurants decades ago.

Phở Story – Phở bò Pasteur

The product is made from fresh ingredients, including pho noodles, pho broth, fresh herbs, whole pieces of beef tendon and shank along with 2 types of sauce: red sauce and black sauce. The pho broth is cooked from beef bones, bringing the delicious and rich flavor of Saigon-style pho.

The product is made from fresh ingredients

3Arrival in Vietnam

Products appearing at CHIN-SU Story booth during the Vietnamese Lunar New Year Festival 2024

Prior to being available in grocery stores and supermarkets nationwide, the products including Phở bò Pasteur, Hủ tiếu Mỹ Tho Thanh Xuân, and will also be featured at the CHIN-SU Story booth during the Vietnamese Lunar New Year Festival 2024, taking place at Lê Văn Tám Park on Hai Bà Trưng Street, Đa Kao Ward, District 1, Ho Chi Minh City from January 18th to 21st, 2024.

If you are a fan of Northern-style Pho, Southern-style Pho, or love Mỹ Tho-style Hủ tiếu, don’t miss out on the CHIN-SU Story “eatery”!

View and purchase CHIN-SU products now.

With the combination of modern manufacturing technology and traditional recipes, CHIN-SU Story’s products are expected to become a favorite among many consumers both inside and outside Vietnam.

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