What is a flop? Reasons for being flopped on TikTok. Tips to build a TikTok channel without being flopped.

Your TikTok channel is growing effectively, but one day you suddenly experience a drop in views, poor engagement, and are considered a flop. However, do you really understand what flop means, as well as the reasons and solutions to this situation? Let’s find out with FPT Shop through the following article.

What is a flop on TikTok

In English, flop is often understood as a fall, a sudden fall, and figuratively refers to failure. That is why this term is often used by people to refer to those who have been very successful but, for subjective or objective reasons, have declined and failed. With that meaning, flop is a common term in the entertainment industry, art world to talk about the decline of stars or works that are not received as expected.

Nowadays, flop is also a familiar term on many social platforms, including TikTok. So what is a flop on TikTok?

Flop is a situation where your TikTok channel or video is pushed out of the trending section, making it impossible for users to access, thereby affecting the interaction. If this situation persists and there is no definitive solution, your channel will gradually be “erased”. And this is a result that no content creator wants, especially those who intend to make money from social media platforms like TikTok.

What causes a video to flop on TikTok?

After understanding the exact concept of what a flop is on TikTok, we need to understand the reasons behind this situation in order to find effective solutions.

Accordingly, each social platform has its own rules and operating methods. Therefore, if your TikTok channel is in a flop state, it is possible that the videos have violated some of the following errors:

Video content violates TikTok community standards

One of the common reasons that causes your video to flop is that the content violates TikTok’s standards or policies. Therefore, if your video contains the following content, it will definitely be prone to flopping, unable to trend, and even be removed:

• Content containing profanity, hostility, controversy, and insults to the dignity of individuals or groups.
• Content containing violent or violent acts.
• Content containing information that promotes superstitious or fraudulent.
• Content with killing, brutalizing animals.
• Content that is 18+, pornography.
• Content containing dangerous actions or risky games.

Video content using copyrighted images and music

If you use copyrighted images or music, it is likely that your video will have difficulty trending and receiving low engagement. It can even affect other videos. Typically, videos that use copyrighted music will have their sound automatically turned off. As a result, your video can easily be scrolled past.

Video contains too many direct advertisements

This is one of the violations that many businesses on TikTok encounter when advertising products or selling directly in videos. TikTok is a social platform where users want to see informative information rather than videos that abuse advertisements. Moreover, direct advertising will compete with other paid advertisements on TikTok. Therefore, videos with this content often have limited views.

Content directs users to other platforms

TikTok, like any other platform, has the aim of retaining users on its app, so videos that direct users to other platforms outside of TikTok will also be limited in visibility.

Reuploading videos from other TikTok channels

Unlike other social media platforms, TikTok prioritizes and encourages user creativity. Therefore, reuploaded videos are difficult to reach users.

In addition to the common causes mentioned above, TikTok can also have reduced engagement due to the following reasons:

• Content containing personal information such as phone numbers, addresses, offices…
• Content is not attractive enough or the video’s topic is of little interest to viewers.
• Content and topics are not consistent or change constantly, so TikTok has difficulty recognizing the target audience that you are aiming for.
• Videos without hashtags.

How to fix flopped videos on TikTok

After understanding the concept and causes of a TikTok channel being flopped, let’s explore the ways to build your channel and effectively fix flopped videos with FPT Shop.

Do not create content that violates TikTok’s policies

Before posting videos on TikTok, you should thoroughly understand TikTok’s policies to avoid violations. And if you unfortunately violate those rules, you should hide the video on your channel, but be sure not to immediately post another video to replace it.

Avoid using copyrighted images and music

To avoid being muted or having images with copyright issues that reduce engagement, you should use music provided by TikTok itself, or carefully check the copyright status before using it.

Avoid direct product advertisements in video content

Instead of directly advertising, which can lead to a drop in views, you should cleverly integrate entertaining content that is relevant and attractive. This way, your video can be both interesting to viewers and promote your products or services.

Minimize directing users to other platforms

In cases where your organization uses multiple platforms for business purposes and you want to redirect customers to other channels, you can include links in your bio and provide corresponding links in the video content. This allows customers to choose to click on the link in the bio to explore your channels without violating TikTok’s rules.

Create consistent themes and content, or follow trends

To easily trend videos, instead of taking content or videos from others, you need to invest in high-quality and attractive content, and, most importantly, capture trends in your own way. This way, you can provide the best user experience on your channel.

Attach hashtags to TikTok videos

Attaching hashtags is also a way to quickly trend your video. You should choose relevant keywords related to your video’s topic and turn them into hashtags to include in the video description. If your video is trending, you can attach popular hashtags to increase engagement.

Choose the optimal time to post videos on TikTok

Choosing the golden hour to post videos is an effective way to attract engagement on the TikTok platform. You can consider the following time frames:

• From 6 am to 8 am: people start waking up and spend some time browsing TikTok before going to work or school.
• From 12 pm to 1 pm: it’s lunch break time, so the number of people accessing TikTok is very high.
• From 6 pm to 8 pm: it’s dinner time, so people tend to spend more time on TikTok.
• From 10 pm to 12 am: it’s the time for entertainment after a day of studying or working, preparing before going to bed.

With these methods, the flopped condition of a TikTok channel can be effectively fixed. However, for those who are doing business on TikTok, besides ensuring high-quality content, you also need to improve your channel management skills to attract and convert better. At the same time, it is necessary to synchronize products and orders on social platforms into one system for optimal management.

Answering the Frequently Asked Questions about flopped videos on TikTok

Flopping on TikTok is a common problem that many people encounter but don’t know how to handle. FPT Shop will help answer your questions about this situation.

Should I delete flopped videos?

The answer is no, as the TikTok system will consider this abnormal behavior, which can reduce engagement for your account in the future. So you should leave the video as it is and wait…

How to find the optimal golden hour to post videos?

To find the golden hour on your TikTok channel, you can try applying the following tips:

• Upload videos during different golden hours as mentioned above and evaluate which time frame attracts the most attention.
• On weekends, users’ TikTok usage habits may change, so you can study golden hours during this time.
• Post videos 30 minutes before the golden hour.
• Select appropriate time frames for different target audiences on the platform. For example, students have a different TikTok usage time frame compared to office workers.

Will mass liking TikTok posts prevent them from flopping?

Liking multiple posts on TikTok will be considered spamming and lead to suppressed engagement for your account, resulting in flopped videos.

Conclusion

Hopefully, through the insights in this article, you have a better understanding of what a flop means on TikTok. From that, you can have a direction to fix and develop your channel effectively.

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