Has the CEO of Levi’s Not Washed Jeans in 10 Years? How Often Does He?

A few years ago, CEO Chip Bergh's admission at an event that he hadn't washed his jeans in 10 years created a stir of mixed opinions. This raised the question: how often should jeans be washed and cared for?

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During a previous event, CEO Chip Bergh made a statement that he hadn’t washed his jeans in 10 years. This statement has sparked controversy and elicited mixed opinions. So, how frequently should jeans be washed and stored?

How often should you wash jeans?

Jeans are known for their durability, but excessive washing can cause the color to fade quickly and accelerate the aging process.

According to a representative from Levi’s in the UK, to maintain the beauty and freshness of jeans, it is recommended to wash them once a month, instead of avoiding washing them for 10 years.

To keep jeans like new

Properly washing jeans to maintain their beauty

  • Turn your jeans inside out and wash them in cool water. Avoid using harsh detergents that can affect the fabric’s durability and color.
  • It is suggested to hand wash jeans instead of using a washing machine.
  • When drying jeans, it is advisable to hang them in the shade.
  • To keep your jeans clean without washing them too frequently, simply “wash” the dirty areas (food stains or dirt) with water and a mild soap (such as shower gel or shampoo), then allow them to air dry.

Here is a great way to turn wide-bellied jeans into a simple print at home.

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