According to data from Buzzmetrics Insight+, a dedicated social media research page, there have been over 325,000 discussions related to the dairy counterfeit ring in less than a week since the information was released, and the topic is still trending. Most of the discussions are initiated by mothers aged 25-34, sharing the milk brand they are using to ensure they are not buying counterfeit products and expressing their views on choosing milk for their families.
User discussions revolve around fake milk – Source: Buzzmetrics
“This incident once again demonstrates how sensitive dairy products are to negative news. It not only causes confusion and worry for consumers but also makes them more cautious about milk advertising and narrows their choices,” Buzzmetrics stated in its report.
The Ultimate Guide to Choosing Safe Milk
According to experts, consuming counterfeit milk not only fails to provide children with the necessary nutrients but also, due to unsafe production processes, can lead to bacterial and mold infiltration, resulting in serious issues such as acute diarrhea, poisoning, and even respiratory problems. The following are the criteria that mothers consider the most important to ensure they choose the right quality milk for their children:
Reputable Brand
Large and established dairy manufacturers have a long history of building their reputation and product quality. Moreover, large corporations have the resources to invest in building standardized farms and factories and leading scientific research and applications. This ensures the output quality in terms of both safety, transparency, and optimal formula for children’s development.
Modern factories with automated production lines ensure output quality
In addition to the general criteria, Buzzmetrics Insight+ found that mothers also share well-known brand names with many years of operation in Vietnam that they trust. Vinamilk, with its famous children’s milk powder brands such as Dielac, Optimum, and YokoGold, is a prominent milk brand with the highest number of mentions.
Reliable Distribution Channels
To ensure that children do not consume counterfeit, imitation, or inferior milk, mothers should prioritize purchasing products from the manufacturer’s official website or authorized retail stores.
Additionally, consumers should develop the habit of carefully reading the packaging to verify the product’s authenticity based on factors such as the company logo, manufacturing address, website registered with the Ministry of Industry and Trade, and tamper-proof expiration date printing…
Quality Standards
Currently, many standards are widely applied worldwide and serve as reliable quality assurances.
Specifically, for milk powder for children, the Purity Award is one of the prestigious international awards that guarantees safety, transparency, and purity. It is awarded by the non-profit organization Clean Label Project from the United States. To receive this award, children’s milk powder products must meet over 400 stringent criteria on product quality and manufacturing conditions, such as product testing, ingredient declaration, raw material hazard assessment, etc. All of these aim to ensure no residue of pesticides, heavy metals, BPA, BPS, glyphosate, phthalates – pollutants that can cause severe long-term harm to children’s health.
Vinamilk is the only enterprise in Vietnam to receive the Purity Award from the US for all its children’s milk powder and nutritional milk drink brands (Dielac, Optimum, YokoGold). This explains why Vinamilk is the first trusted name mentioned by mothers amid the current product quality concerns.
Vinamilk owns all the children’s milk powder brands that have won the Purity Award from Clean Label Project (USA)
Price
With concerns for their children’s health, mothers ranked price last on the list of milk selection criteria. Many consumers believe that expensive milk is fine as long as it is safe, transparent, and beneficial for young children.
In this regard, domestic brands often offer competitive prices by optimizing production and transportation costs. Currently, Vietnam also has developing brands that have reached international standards and are trusted by consumers in major global markets.
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