The Golden God’s Day 2024: What to Buy for a Fortunate Year Ahead?

The annual Via Than Tai, or God of Fortune's Day, is marked on the 10th day of the first lunar month, which falls on February 19, 2024. It is believed that purchasing gold on this auspicious day will bring good luck and fortune for the rest of the year.

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The God of Wealth’s Birthday is an important festival in Asian countries, especially in Vietnam. People believe that performing rituals and offerings will bring them a year of luck, prosperity, and success. Join us in exploring the necessary rituals and offerings for the God of Wealth’s Birthday in 2024 through this article.

1 When is the God of Wealth’s Birthday in 2024?

According to Vietnamese folk beliefs, the God of Wealth’s Birthday falls on the 10th day of the first lunar month, which is February 19, 2024. On this day, people clean and decorate their houses, and prepare offerings to express their gratitude for the blessings received in the previous year and to pray for continued prosperity in the coming year.

God of Wealth’s Birthday in 2024 falls on February 19, 2024

For reference: What is it? How to perform the Sky God ritual on the 9th day of the Lunar New Year

2 Origin and Significance of the God of Wealth’s Birthday

The celebration of the God of Wealth’s Birthday originated in China and has been adopted by other Asian cultures, including Vietnam. According to ancient legends, the 10th day of the first lunar month is when the God of Wealth returns to Heaven after spending time on Earth, helping people prosper in their endeavors.

During his time on Earth, the God of Wealth is believed to bring good fortune and success in business. Therefore, on this day every year, people buy gold and make offerings to express their gratitude and seek his continued blessings.

Origin of the tradition of worshipping the God of Wealth

3 Rituals and Offerings for the God of Wealth’s Birthday in 2024

What should be included in the offerings to the God of Wealth?

To prepare a complete set of offerings for the God of Wealth, you will need the following items:

  • Statues: Place a statue of the God of Wealth on the left and a statue of the God of Earth on the right. If possible, include a statue of a toad, which is believed to attract wealth.
  • Fresh flowers: Choose flowers such as lilies, chrysanthemums, or money plants, as they symbolize prosperity.
  • Set up the altar in a clean, well-ventilated area, facing the main entrance of the house to invite wealth and prosperity.
  • Prepare five cups of water, one jar of rice wine, one jar of boiled water, and one jar of tea.
  • Offer a vegetarian or non-vegetarian feast, depending on your family’s circumstances.
  • The Three Delicacies: A piece of boiled pork (representing Earth), shrimp or crab (representing Water), and duck eggs (representing Heaven). These symbolize the three realms of existence.

Complete offering set for the God of Wealth

Best time to perform the rituals for the God of Wealth’s Birthday in 2024

According to feng shui experts, the most auspicious time to perform the rituals is in the morning, specifically between 9:00 AM and 11:00 AM, or between 11:00 AM and 1:00 PM. Additionally, 3:00 PM to 5:00 PM is also considered a favorable time to pray to the deities.

Ideal time to perform rituals for the God of Wealth

Incantation for worshipping the God of Wealth in 2024

“Nam Mo A Di Da Phat!

We bow to the Nine Directions of Heaven and the Ten Directions of the Buddhas.

We respectfully bow to the Yellow Emperor, Hou Tu, and all the deities.

We respectfully bow to the Kitchen God, who oversees the stove.

We respectfully bow to the God of Wealth, who rules over finances.

We respectfully bow to the local deities and the Earth God who govern this land.

My name is [your name], and I live at [your address].

Today is the [date] of the [month] in the year [year].

I have prepared incense, flowers, fruits, gold, tea, and other offerings to invite the God of Wealth to accept our humble offerings.

We pray that the God of Wealth will bless us with safety, good health, prosperity, and success in all our endeavors. May our wishes be granted, and may our family be blessed with abundance and spiritual growth.

We offer our sincere prayers and humble offerings, hoping for your protection and guidance.

Nam Mo A Di Da Phat!”

4 What to Buy and Do on the God of Wealth’s Birthday in 2024 for a Lucky Year

Buy Gold

It is a tradition for people to buy gold on the God of Wealth’s Birthday as it is believed to bring good luck and financial prosperity. Since the God of Wealth is associated with success in business and financial endeavors, people also buy gold as a way of showing gratitude for the blessings received and to seek continued blessings in the coming year.

For reference: Guide to  bringing luck and prosperity all year round

Tradition of buying gold on the God of Wealth’s Birthday

Worship the God of Wealth

Performing rituals and offerings to the God of Wealth is a way to express gratitude for the blessings and help received in the past year. It is also a way to seek continued blessings and good fortune for the coming year.

Worshipping the God of Wealth brings good luck and blessings

Buy Feng Shui Items

On the God of Wealth’s Birthday, some families choose to purchase feng shui items such as crystals or statues of toads, which are believed to attract wealth and prosperity.

Buying feng shui items on the God of Wealth’s Birthday

Buy Shrimp and Crab

In addition to gold, people also buy shrimp and crab during the God of Wealth’s Birthday celebrations. These seafood items represent the Water element and are part of the Three Delicacies offered to the God of Wealth. As a result, demand and prices for shrimp and crab tend to surge in the days leading up to the 10th day of the first lunar month.

Buying shrimp and crab

Buy Duck Eggs

Duck eggs are an essential part of the Three Delicacies offered to the God of Wealth. They represent the Heaven element as they come from birds that fly in the sky. Therefore, people select large and round duck eggs for the offerings, believing that they will bring financial prosperity.

Buying duck eggs

Buy Roasted Pig

Roasted pig is another important offering to the God of Wealth. It is believed that the God of Wealth particularly enjoys this dish, and offering it is a way to seek his blessings for financial success.

Buying roasted pig

Buy Grilled Snakehead Fish

In Southern Vietnam, people believe that offering grilled snakehead fish to the God of Wealth will bring good luck and financial prosperity. As snakehead fish is a characteristic product of the region, offering it to the deity is a way of showing gratitude for the blessings of nature, thus ensuring favorable weather conditions.

Buying grilled snakehead fish

Buy a Fortune Cat

In addition to gold, people also buy fortune cats on this day, especially those who run businesses. The fortune cat is believed to bring financial success and good luck in business ventures.

Buying a fortune cat

5 Frequently Asked Questions about the God of Wealth’s Birthday in 2024

What is the price of gold on the God of Wealth’s Birthday in 2024?

After the Lunar New Year, the demand for gold increases as people believe that buying gold on the God of Wealth’s Birthday will bring them luck. This has led to a consistent rise in gold prices during this period.

Experts advise against rushing to buy gold on this day as prices tend to be higher than usual. Instead, it is recommended to only purchase a small amount of gold, such as 1-2 taels, for the purpose of bringing good luck.

Gold price on the God of Wealth’s Birthday in 2024

Is the 10th day of the first lunar month the God of Wealth’s Birthday or the God of Earth’s Birthday?

According to researcher Huynh Ngoc Trang in his book “The God of Earth – The Earth God and the God of Wealth,” traditionally, the 9th day of the first lunar month is dedicated to the Sky God, and the 10th day is for the Earth God. However, due to the close association between these two deities, they are often worshipped together and placed on the same altar.

On the other hand, in the book “Dai Nam Quat Am Tu Vi” by Huynh Tinh Co, it is explained that the Earth God and the God of Wealth are both considered deities of the earth and guardians of wealth. The ambiguity arises from the changing importance of agriculture and commerce in Vietnamese society over the centuries.

In the early 20th century, with the rise of commerce and the increasing value of money, gold, and silver, the God of Wealth became the primary deity associated with financial success and has been widely worshipped ever since.

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