1 A Challenge to Grow in Vietnam
The yellow dragon fruit, native to the Americas, was later introduced to Southeast Asia, particularly Malaysia. While experimental cultivation in Vietnam has been attempted in the past, the results were not promising. As a result, dragon fruit farmers, especially in Binh Thuan, gradually discontinued growing this variety. However, it has recently surged in popularity in the Vietnamese market, with many customers seeking out this novel fruit and developing a strong fondness for it.
2 Primarily Imported
Due to the challenges of cultivating yellow dragon fruit in Vietnam, it is mainly imported from Malaysia, resulting in its high price. On average, one kilogram of this fruit costs between 600,000 and 800,000 VND. Despite the steep price, it remains highly sought-after, with many customers relying on friends and family abroad to meet their demand due to limited supply in Vietnam.
3 Nutritional Benefits
Yellow dragon fruit is oval in shape and smaller than its red-fleshed and white-fleshed counterparts, yet it boasts a rich nutritional profile. The fruit is packed with vitamins C and B, fiber, protein, and minerals. Consuming yellow dragon fruit aids digestion, stimulates appetite, and helps reduce bad cholesterol, thereby improving cardiovascular health.
The carotene content in yellow dragon fruit effectively prevents and reduces tumors and protects against cancer. Additionally, its high vitamin C content and antioxidants combat the effects of free radicals, slowing down the aging process. This makes yellow dragon fruit a popular ingredient in beauty regimens, often combined with honey and cucumber to enhance skin radiance and smoothness.
4 Consumer Trends in Vietnam
The current popularity of yellow dragon fruit in the market can be attributed to the Vietnamese consumers’ penchant for novelty. Up until recently, only red-fleshed and white-fleshed dragon fruits with red peels were known, so the introduction of yellow dragon fruit sparked curiosity and experimentation among consumers.
Yellow dragon fruit, with its unique appeal and high nutritional value, has captured the hearts of many and commands a premium price. If you’re considering trying this exotic fruit, is also a great option. Consumers can weigh their options and choose the product that best suits their preferences to embark on a delightful culinary journey with yellow dragon fruit!
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