The Ultimate Guide to Buying Gold on Via Than Tai: Attracting Luck and Fortune All Year Round

On the 10th day of the Lunar New Year, people in Vietnam flock to buy gold on God of Wealth Day, believing it will bring them luck and prosperity for the rest of the year. Discover the traditions and rituals behind this auspicious day and learn how to navigate the gold market to ensure a fortunate year ahead.

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The Via ceremony is a day dedicated to worshipping the God of Wealth, expressing gratitude for his blessings of fortune and prosperity over the past year, and seeking his continued favor in the new year. A unique tradition associated with this day is the purchase of gold. Join Bach Hoa XANH as we explore the traditions and rituals surrounding buying gold on Via, the God of Wealth’s day.

1Why Do People Buy Gold on Via, the God of Wealth’s Day?

This tradition is believed to have ancient origins and is deeply rooted in Vietnamese culture, specifically on the 10th day of the first lunar month each year. In Vietnamese folklore, gold is seen as a symbol of luck, wealth, and prosperity, believed to bring good fortune to its owner.

Thus, on Via, many people, especially those with business ventures, flock to buy gold, seeking blessings for their endeavors, believing it will bring success and smooth sailing in their financial pursuits.

Buying gold on Via, the God of Wealth’s day, to attract wealth and luck

2How to Buy Gold on Via, the God of Wealth’s Day

What Type of Gold Should You Buy on Via, the God of Wealth’s Day?

Gold is a valuable asset and a symbol of wealth and prosperity. On Via, it is considered auspicious to purchase plain gold rings without intricate designs or gold bars. Additionally, opting for gold rings in sealed packaging ensures quality, and choosing gold bars embossed with the zodiac animal of the year brings extra luck.

What Is the Best Time to Buy Gold on Via, the God of Wealth’s Day?

The timing of gold purchases on Via is believed to impact the level of good fortune attracted. Most shops open earlier than usual on this day. The following are considered the luckiest times to buy gold:

  • Canh Ty: 11:00 PM – 12:00 AM.
  • Tan Suu: 1:00 AM – 3:00 AM.
  • Qui Mao: 5:00 AM – 7:00 AM.
  • Binh Ngo: 11:00 AM – 1:00 PM.
  • Mau Than: 3:00 PM – 5:00 PM.
  • Ky Dau: 5:00 PM – 7:00 PM.

Choosing to buy plain gold rings in sealed packaging on Via, the God of Wealth’s day

How Many Taels of Gold Should You Buy on Via, the God of Wealth’s Day?

According to popular belief, the amount of gold purchased depends on one’s aspirations for the coming year. However, as gold prices tend to surge during this period, it is advisable to buy only what is affordable while still adhering to the tradition. Here is a guide to the amount of gold to buy based on different levels of aspiration:

  • Via, the God of Wealth’s Gold – 1 Tael: Seeking Blessings.
  • Via, the God of Wealth’s Gold – 2 Taels: Seeking Progress.
  • Via, the God of Wealth’s Gold – 5 Taels: Seeking Wealth.

Buying a moderate amount of gold to avoid excessive price hikes on Via, the God of Wealth’s day

3Things to Keep in Mind When Buying Gold on Via, the God of Wealth’s Day

Can You Buy Gold Before Via, the God of Wealth’s Day?

Purchasing gold on Via or at the beginning of the new year is considered auspicious, symbolizing the inflow of wealth and prosperity for the owner. Moreover, buying gold before Via helps avoid the crowds and higher gold prices on the actual day.

Buying gold before Via, the God of Wealth’s day, to avoid crowds and higher prices

Do You Need to Worship the Gold Purchased on Via, the God of Wealth’s Day?

While buying gold on Via is a widespread practice among Vietnamese people, the act of worshipping the gold is not as common today. However, business owners and entrepreneurs with a dedicated altar for the God of Wealth are encouraged to perform a worship ritual for the gold along with other offerings on Via.

This worship ritual expresses reverence to the God of Wealth and is believed to bring good fortune and success in one’s endeavors for the coming year.

Performing a worship ritual on Via, the God of Wealth’s day, to enhance lucky energy for the year

Where Should You Keep the Gold Bought on Via, the God of Wealth’s Day?

It is believed that storing the gold bought on Via in a safe, personal space, such as a wallet or a safe, brings continued wealth and prosperity throughout the year. Furthermore, for many Vietnamese, gold is seen as an investment and a store of value, so it is typically kept in a secure location.

Storing gold in a safe, personal space to attract wealth and prosperity

Frequently asked questions

Purchasing gold is deeply rooted in Vietnamese culture and is believed to bring good luck and attract wealth. This tradition is especially prominent during the Lunar New Year, as people seek to invite prosperity and success for the upcoming year.

The Lunar New Year, or Tet, is the most important holiday in Vietnam. It is a time when families come together and celebrate, and it is also considered a time to attract good luck and fortune for the year ahead. Buying gold during this period is seen as a way to invite prosperity and success into your life.

Yes, certain gold items are believed to bring more luck and prosperity. Traditional Vietnamese gold items like rings, necklaces, and bracelets are popular choices. Gold bars and gold coins with symbolic designs, such as images of gods, goddesses, or lucky symbols like dragons, are also considered auspicious.

The Lunar New Year, which usually falls between late January and February, is considered the most auspicious time to buy gold. This period is seen as a time of new beginnings, and purchasing gold during these festive days is believed to set the tone for a lucky and prosperous year ahead.

While there aren’t specific shops considered luckier than others, it is customary to buy gold from reputable jewelers or gold shops that have been in business for a long time. Look for shops with a good reputation and a wide selection of traditional and modern gold items.

Absolutely! Giving gold as a gift is a thoughtful and generous gesture in Vietnamese culture. It is believed that the luck and prosperity associated with gold will be transferred to the recipient. When giving gold as a gift, consider the preferences and style of the person you are gifting it to.

It’s important to buy gold from trusted sources to ensure quality and authenticity. Look for hallmarks or stamps that indicate the gold’s purity, such as 24K, 18K, or 14K. Reputable jewelers will provide certification or assay cards with their gold items. It’s also a good idea to have a basic gold testing kit on hand to verify the gold’s purity.

To maintain the condition of your gold items, avoid exposing them to harsh chemicals and clean them regularly with mild soap and warm water. Store your gold in a cool, dry place, preferably in a soft cloth pouch or a specialized jewelry box. You can also wrap individual pieces in soft cloth to prevent scratching.

Some superstitions suggest that wearing or buying gold during certain periods, such as funerals or periods of mourning, may bring bad luck. It is also considered taboo to give gold items as gifts to someone significantly older, as it implies that you wish for them to pass away soon.

With the rise of online shopping, many reputable jewelers offer gold items for purchase through their websites. As long as you buy from a trusted online source, there is no reason why buying gold online shouldn’t bring you the same luck and prosperity as purchasing it in a physical store.
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