Douyin Makeup: Step-by-Step Guide to Achieving Gorgeous Makeup Like Chinese Celebrities

What is Makeup Douyin? If you're a frequent social media user, you must have heard this term quite a few times. It's a beauty trend that has been dominating the online world recently. Follow this article to find out what makes this makeup style so interesting!


Makeup Douyin is an extremely viral makeup trend on social media platforms recently. With diverse layouts and unpredictable transformations, this makeup method has gradually dominated the Asian market in general and Vietnam in particular. In today’s article, FPT Shop will guide you through the detailed steps of makeup to transform yourself into a glamorous Chinese beauty.

What is Makeup Douyin?

What is Douyin Makeup?

Makeup Douyin is a popular makeup and beauty trend on the Chinese TikTok platform since 2016. This style is characterized by smooth, glowing skin, high blush, doll-like eye makeup, and two-tone lip color.

These makeup videos often focus on detailed step-by-step tutorials, from product selection, how to use makeup tools to applying professional techniques to your own face.

This trend has become explosive when the hashtag #douyinmakeup went viral on Tiktok, reaching over 2.1 billion views. This style is also frequently used by many famous people such as Jang Won-young (IVE), Jessica Vu (Beauty Youtuber), Esther Yu, and Nana Ou-Yang.

Detailed Steps of Douyin Makeup

In general, Douyin makeup is similar to other makeup methods. Here are the makeup steps to transform you into a Chinese beauty:

Step 1: Foundation

Glowing, smooth foundation

Douyin makeup style aims for a natural, glowing, and smooth foundation, without looking cakey. Therefore, cleansing and moisturizing your skin before makeup are extremely important. To do this, you can use a serum, toner, or sheet mask to moisturize your skin.

  • First, apply a thin layer of primer evenly to make your skin softer. Then, use concealer to cover blemishes, acne scars, and dark spots to even out your skin tone. 
  • Next, use foundation or cushion and dab an adequate amount on your forehead, cheeks, chin, and nose. Blend it evenly and gradually to the surrounding areas.
  • Finally, use setting powder to set your foundation and make it last longer. Use makeup setting spray if desired.

Step 2: Contouring

Contouring to define the T zone

Douyin makeup focuses on contouring the T zone to create a high nose and deep, round eyes. To achieve this, you need a brush, contour powder, and highlighter. Then follow the steps as shown in the image.

Step 3: Blush

Douyin blush application

Unlike the conventional way of applying blush all over the cheeks, Douyin blush technique focuses on the cheekbones to temples, to make the face look youthful and slimmer.

To achieve a natural blush, choose a soft and fluffy brush, about the size of two fingertips. Choose easy-to-use blush colors like light pink or light orange. Depending on your face layout and shape, you can choose the appropriate way to apply blush.

Step 4: Eye Makeup

The eyes can be considered as the highlight of this makeup style. To create captivating eye makeup that attracts everyone’s attention from the first glance, you just need to follow these steps:

Opening up the corners and creating double eyelids

Opening up the corners and creating double eyelids

This step helps make your eyes rounder and more lively, and creating double eyelids at the bottom will make your eyes appear smiling. In fact, this method of opening up corners and creating double eyelids has been popular in Korea for a long time. But it only truly went viral all over Asia when Chinese girls started doing and sharing it on the Douyin platform.

Eyeliner and mascara

Douyin eyeliner and lash mascara

Choose the appropriate eyeliner style based on your preference and eye shape. If you prefer a gentle, elegant look, go for a shorter eyeliner. Conversely, if you want a glamorous or seductive style, extend and elongate your eyeliner.

Apply individual false lashes to make your lashes look more natural, then apply mascara to both upper and lower lashes. Don’t forget to use an eyeliner pencil to add a lower lash line for the Douyin vibe.

Eye shadow application

For eye shadow, use light colors like brown or pink, and a touch of shimmer to make you look radiant and fresh. To create deeper eyes, apply a darker shade to the outer and inner corners of your eyes. (as shown in the image)

Eye shadow application

Eyebrow shaping

Choose an eyebrow pencil that matches the color of your hair or is one shade lighter.

Eyebrow shaping

Step 5: Highlighter

Highlighter is a vital step to create focal points in your Douyin makeup. Using highlighter on certain areas such as the brow bone, nose bridge, philtrum, and sides of the cheeks will bring out a youthful and vibrant look.

Step 6: Lip Makeup 

Douyin lip makeup

Douyin lip makeup aims to create a moist and plump appearance, similar to cherries. The selected lip colors usually have neutral and gentle tones but are still sophisticated. These colors include peach, earthy orange, pink, and earthy pink.

Popular Douyin Makeup Layouts

Sweet and Innocent Layout

Sweet and innocent layout

This makeup style is suitable for people with small faces and fair skin. The light peach tone combined with sparkling highlighter is the key to achieving this makeup vibe.

Seductive and Sexy Layout

Seductive and sexy layout

This layout usually focuses on eye and lip makeup. By using red or burgundy lip colors, and bold eye makeup with long and sharp eyeliner, you can instantly become a seductive beauty.

Edgy Makeup Layout

Edgy makeup layout

This Douyin makeup layout is often paired with unique colors and eye contours. The lips are emphasized by applying bold colors all over. You can also enhance the look with additional accessories and edgy clothing like jeans, sneakers, and bags.

Natural Makeup Layout

Natural makeup layout

This makeup style highlights the natural beauty with a light, subtle foundation. The eye and lip makeup use soft colors to create a natural but captivating look.

Common Mistakes in Douyin Makeup

Have you tried to recreate the makeup but the end result didn’t meet your expectations? You may even feel more beautiful with bare face. So, what could be the reasons behind this? You might be making some common mistakes:

Skipping Moisturization

Skipping moisturization before makeup

Skipping moisturization before makeup can result in uneven and cakey foundation. Especially for those with dry skin, skipping moisturization can cause your foundation to not adhere well.

Choosing the Wrong Foundation Shade

Choosing the wrong foundation shade

One of the biggest mistakes in makeup is using a foundation shade that doesn’t match your skin tone. This can create a noticeable difference between your face and other parts, making your makeup look unnatural.

Using Too Much Concealer

Using too much concealer

Makeup experts point out that concealer is a very useful cosmetic for even skin tone. However, using a large amount on your skin can create a thick layer, making you look older.

Skipping Neck Makeup

Skipping neck makeup

A common makeup mistake, especially for beginners, is neglecting the neck area. When you do your face makeup without extending it to your neck, it creates a noticeable difference in color between these two areas. This not only makes your makeup look unbalanced but also gives the feeling of wearing a mask.

Ignoring Eyebrow Shaping

Ignoring eyebrow shaping in makeup

Eyebrows play an important role in deciding the overall vibe of your face. They help balance the facial features and emphasize your eyes.

To shape your eyebrows, you need to trim them before makeup and then choose the eyebrow shape based on your face shape:

  • Oval face: Draw thin and slightly curved eyebrows at the tail.
  • Round face: Arched shape, with a fold at the tail.
  • Long face: A straight and horizontally aligned shape, with a slight curve downwards.
  • Heart-shaped face: Curved, light, and even eyebrows.
  • Square face: Draw eyebrows in an arc shape.

Applying Excessive Blush

Applying excessive blush

Applying too much blush is a common makeup mistake, especially for beginners. The reasons for this error can be not knowing how to apply blush correctly, using overly intense blush colors, not cleaning makeup brushes, or doing makeup under artificial lighting. Take note of these points to achieve a natural blush.

Dry Lips During Makeup

Dry lips during makeup

Dry lips can take away the soft and natural moistness from your lips when doing makeup. Before applying lipstick, apply a lip balm to moisturize and create a protective layer for your lips. In addition, using a lip concealer to fill in lip lines will make your lips more attractive.


The article has given a detailed guide on the makeup steps and common mistakes in Douyin makeup. If you find this information useful, feel free to share it with your friends. Wish you success in transforming yourself into a Chinese beauty.

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